Archive for the ‘The Source / Upshot’ Category

Pacifico Quenches Our Thirst for QR Codes

After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of Surfing, we rolled out a program via QR code for the event’s attendees. Better yet, [...]

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Help Send Upshot to SXSW 2011!

The SXSW 2011 Interactive Conference is considering a panel hosted by Upshot’s market intelligence group: The Source! But, we need your votes to make it happen. Please go to our panel page by clicking the button to the right (or, this link). You’ll need to create an account to vote, but we promise that it [...]

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Our next Upshot SmartShot Webinar: Radical Demography

As a follow-up to our recent Potty Posting, we will be hosting a free 15 minute Upshot Smartshot webinar next Wednesday (June 9th) on the topic of Radical Demography. Of course, our last Smartshot (on Facebook’s Instant Personalization) is still available for viewing. UPDATE: The video of the webinar is now available here!

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Work du Soleil

Here at Upshot, we’ve been known to pull off a number of artistic acrobatics over the years, but we’re especially proud of our just-approved iPhone app we recently developed for Cirque du Soleil. Now available on the iTunes store, the app enables consumers to find info on the various Cirque shows, purchase tickets, uncover promotions, [...]

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Corona’s Blue Bottles, Mexico’s White Beaches

Sorry about the posting delays – we’ve been a bit swamped over here. Man, we could use a vacation. Speaking of which, have you seen Upshot’s work on the new Corona “Win a Beach Getaway” campaign? Click here to be taken to Facebook, where you can send your friends a blue Corona bottle for a [...]

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Introducing Upshot’s SmartShot Webinars!

We’re very excited to announce a new project from Upshot: the SmartShot webinar series. Just because you’re busy doesn’t mean you don’t have time for a quick-hitting blast of marketing smarts. That’s why we’ll be packing these 15-minute webinars with tons of useful, actionable marketing insights for your (brain’s) enjoyment. Our first webinar will cover [...]

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Smart Beauty Buys is Lookin’ SMART

We generally try to be modest ’round here, but if you’ll indulge us for a moment… Have you seen the new site for P&G’s Smart Beauty Buys? Forgive me for staring but you are looking gooood. The site, housed at www.smartbeautybuys.ca, aggregates real (yes, unpaid) reviews from Canadian women for a number of new beauty [...]

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There IS Music at SXSW Interactive

But you might need a little guidance. Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week! (When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.) If you’ll be in Austin this week, keep [...]

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10 Trends For 2010

If you haven’t already heard, our 10 Trends for 2010 are making their way around the interwebs at a blistering pace. (You can catch our press release here.) You can get your own copy of our 10 Trends by clicking here. Be sure to share it with your clients, coworkers, friends, and pets. What? Maybe [...]

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If you can’t remember last night…

… perhaps you should focus on remembering the last couple of seconds. Play Upshot’s Holiday Memories here! Since most Upshotters enthusiastically embraced last night’s holiday party, we’ll assume that everyone’s a step slow this morning. If playing games is too strenuous for your head right now, sit back and enjoy the Guitar Hero-enhanced Christmas light [...]

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