Category Archives: The Source / Upshot

Clients May 21, 2012

BANG! And they’re off!: An Update on Mobile Payment

The buzz about mobile payment is turning into a roar.  Just a couple days ago, ISIS, the NFC-based mobile-payment venture founded by AT&T, Verizon, and T-Mobile, announced that it has teamed up with Coca-Cola, Foot Locker, Macy’s, and several other … Continue reading →

Clients May 17, 2012

The Future is Mobile Payment: Or How I Learned to Stop Worrying and Love NFC

Want to make a purchase? Disappointed by our severely uncool current payment options? Debit and credit cards are so last year. Checks have all but crossed the line into social taboo. And cash is basically, like, archaic. Ugh, it’s like … Continue reading →

Clients March 19, 2012

Potty Posting: How Brands Can Use Pinterest to Spark Her Fire

Recently hitting 10 million unique monthly views faster than any standalone site in US history, Pinterest is becoming too big to ignore, especially for brands and marketers. Curious about what this site is and how to utilize it? Check out … Continue reading →

Clients February 10, 2012

How to Eat Like a Buddhist

When we released our 10 Trends for 2012 report we promised to bring you updates throughout the year which highlight new manifestations of these prescient prognostications, but never in a “we told you so” sort of way. Imagine our delight … Continue reading →

Sociocultural Trends December 14, 2011

10 Trends for 2012

Download Upshot’s 2012 Trends Report by clicking here! Welcome to Upshot’s 2012 Trends Report! We’re so glad you could make it. After you’ve clicked the link above and given your brain a totally unfair advantage, please be excessively generous about … Continue reading →

Other Stuff December 12, 2011

Something Trendy This Way Comes

Just a hint of what’s to come. Stay tuned. Full 2012 trends report arrives soon.

Other Stuff August 19, 2011

12 Upshotters Share What They’re Reading

Upshotters love a good read—memoir, classic, business, fiction and everything in between. Even better, Upshotters love to share a good read! Take a gander at the slew of titles circulating the office. And please share your recos in the comments. … Continue reading →

Other Stuff April 22, 2011

When You’re Overflowing with Awesomeness, Open the Floodgates!

When you work at a place like Upshot, you’ve got the good fortune of being surrounded by people with plenty of smart things to say. It’s about time they said these things to a bigger audience. Starting Monday, we’ll be … Continue reading →

Technology March 18, 2011

Un-Misunderstanding Shopper Marketing

Here at Upshot, we understand that shopper marketing is often misunderstood. We figured we could start to unravel the mystery in 79 seconds through the video above, which was recently featured in the Adweek/Brandweek/Mediaweek family of publications. This video complemented … Continue reading →

Sociocultural Trends March 11, 2011

The Talk of the Town at SXSW

Our QR code music calendar isn’t the only goodie we brought with us to SXSW Interactive. Meet our SXSW Interactive visualizer (at sxsw.upshot.net), which’ll help you navigate the onslaught of tweets that are cascading out of Austin. Click on any … Continue reading →