There IS Music at SXSW Interactive
But you might need a little guidance.
Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week!
(When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.)
If you’ll be in Austin this week, keep [...]
App Propos
In case you missed yesterday’s hoopla, Upshot and The Source released our 10 Trends for 2010. Be sure to request a copy of the deck by email.
Not surprisingly, we’re already seeing supporting evidence for these trends. For instance, Trend #5, entitled After the App, warns of the imminent sense of “app overload” that consumers will [...]
10 Trends For 2010
If you haven’t already heard, our 10 Trends for 2010 are making their way around the interwebs at a blistering pace. (You can catch our press release here.) Click here to request a copy of your own by email, and be sure to share it with your clients, coworkers, friends, and pets. What? Maybe Mr. [...]
Continued...Blog Updates – PLEASE READ Two quick issues with t…
Blog Updates – PLEASE READ
Two quick issues with the site:
- Our tagging system was just overhauled, which means our intern has to go back and re-tag every old posting on the site. Oh wait, we don’t have an intern, which means we’ve gotta do it ourselves. Should be resolved within another week or two.
- The [...]
For anyone who thinks that trends like single par…
For anyone who thinks that trends like single parenting or ‘metrosexuals’ are neutralizing the differences between the genders, the Source is here to report that the divide is still alive and kicking. How can we prove it? Well, we accidentally stumbled upon these findings during the re-launch of the Potty Postings in the Upshot bathrooms.
[A quick word from our [...]
What is this? The Awesome Blog is a celebration of…
What is this?
The Awesome Blog is a celebration of stuff that is “The Awesome.” That is, as long as your definition of The Awesome includes clever marketing executions, emerging technologies, important social trends, and the occasional picture of fuzzy cute things. Hell, even Michael Bay can be The Awesome every once in a long, long [...]
Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - POTTY POSTING – Here and Now (with Foursquare)
February 25, 2010
- SXSW Dispatch, Part 3: Not Location, but Local
March 17, 2010 - SXSW Dispatch, Part 2: Touching Me, Touching You
March 16, 2010 - SXSW Dispatch, Part 1: Setting the Mobile Stage
March 15, 2010 - Getting Smarter about Location
March 12, 2010 - There IS Music at SXSW Interactive
March 11, 2010 - 1 Comment
- This looks great, thanks! by John
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
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