Category Archives: Smart Stuff

Marketing July 18, 2011

Mojo Matters (Part 1)

Brian Kristofek is Upshot’s President & CEO. Upshot puts a lot of effort into creating a culture and work environment people want to be a part of and contribute to. To learn more about Upshot and it’s culture visit upshot.net. … Continue reading →

Marketing April 21, 2011

SXSWrapup (Part 10): Deep Thoughts

While we’ve covered a ton of ground in our SXSWrapups (click here to see where we left off), all that big picture thinking was just the beginning of all the brilliant ideas that were thrown around in Austin. Don’t worry … Continue reading →

Marketing March 29, 2011

SXSWrapup (Part 5): The Value of a Facebook Fan is Exactly…

Now that you’ve has a few days to enjoy our awesome barcode marketing infographic, it’s time to take a break from the purty pictures and get back to where we left off with our SXSW recap. Once again, we return … Continue reading →

Sociocultural Trends March 22, 2011

SXSWrapup (Part 4): Can Net Promoter Scores measure how well you’re engaging your followers?

Today’s installment of our SXSWrapup comes from David Albert, SVP of Interactive at Upshot. Follow David on Twitter @davidpaulalbert. The Net Promoter Score (NPS) if you aren’t familiar, is a simple metric to gauge a person’s likelihood of recommending your … Continue reading →

Sociocultural Trends March 15, 2011

SXSWrapup (Part 2): The (Sort-Of) Killer App

In Part 1 of our SXSWrapup, we noted that despite the annual hype-fest and prognostications for every SXSW, there really wasn’t “a killer app” coming out of this year’s conference. To give that statement some context, think about the two … Continue reading →

Marketing March 14, 2011

SXSWrapup (Part 1): Last Year’s Breakouts Level Up

Halfway through the SXSW Interactive conference, it appears that our pre-conference assumption was correct: the biggest stories coming out of this year’s SXSW are going to be iterations of the services and applications that broke out in past years. That’s … Continue reading →

Marketing January 25, 2011

In the Mood for Something Small

We’ve blown through a slew of Sized Right examples in our trends report and Smartshot webinar, covering an admittedly wide range of applications. After all, Sized Right is our most versatile trend for 2011, with implications in-store, at home, in … Continue reading →

Sociocultural Trends January 19, 2011

Upshot Smartshot #5: 10(ish) Trends for 2011

Do you just love marketing trends, but find that you’re too busy to sit down and read a whole trends report? Well, what if we told you that we could crank through an entire year’s worth of trends in less … Continue reading →

Sociocultural Trends January 12, 2011

Can We Find A Place for Check-Ins? (And Should We?)

The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading →

Sociocultural Trends December 14, 2010

You darn kids, with your rollerblades and your disco music!

If you’ve caught yourself yelling phrases like “Get off my lawn!” or “Turn down that infernal racket,” it might be time for a quick refresher on today’s youth. A step in the right direction: spend ten minutes watching “We All … Continue reading →