Category Archives: Smart Stuff

Marketing August 12, 2011

Friday Fun: Eight Topics Making Us Happy This Week.

I took a lap around the office yesterday afternoon and asked Upshotters what’s making them happy (in marketing) this week. Here’s what they had to say. 1. Temporary urbanism. It’s the new term for pop-up retail. We love pop-up retail. … Continue reading →

Clients August 11, 2011

The Worldwide Web Turned Twenty—What Have We Learned?

Yep, it’s true. The Worldwide Web is no longer a teenager—it turned twenty this past Saturday, August 6, and has made quite a legacy in a short amount of time. The Web has changed the way we do things, from … Continue reading →

Clients August 1, 2011

Marketing Your Mojo (Part 3)

Click Mojo Matters to read Part 1 of this series or click Mojo Companies to read Part 2.   Are you a mojo company?  If you are, do you effectively market that mojo?  If not, do you want to be?’ … Continue reading →

Sociocultural Trends July 26, 2011

How I Learned to Stop Worrying and Love the Google+

“This is it?” I couldn’t help but feel a bit underwhelmed with the all-but-blank screen that greeted me upon my long-awaited first look at Google+. I really wanted to love it, but there was very little to react to at … Continue reading →

Marketing July 25, 2011

Mojo Companies (Part 2)

To read Part 1 of this series—Why Mojo Matters—click here. When you look at the companies who best market their mojo, it might seem as though they don’t have much in common. But regardless of their industry, or whether they … Continue reading →

Marketing July 18, 2011

Mojo Matters (Part 1)

Brian Kristofek is Upshot’s President & CEO. Upshot puts a lot of effort into creating a culture and work environment people want to be a part of and contribute to. To learn more about Upshot and it’s culture visit upshot.net. … Continue reading →

Marketing April 21, 2011

SXSWrapup (Part 10): Deep Thoughts

While we’ve covered a ton of ground in our SXSWrapups (click here to see where we left off), all that big picture thinking was just the beginning of all the brilliant ideas that were thrown around in Austin. Don’t worry … Continue reading →

Marketing March 29, 2011

SXSWrapup (Part 5): The Value of a Facebook Fan is Exactly…

Now that you’ve has a few days to enjoy our awesome barcode marketing infographic, it’s time to take a break from the purty pictures and get back to where we left off with our SXSW recap. Once again, we return … Continue reading →

Sociocultural Trends March 22, 2011

SXSWrapup (Part 4): Can Net Promoter Scores measure how well you’re engaging your followers?

Today’s installment of our SXSWrapup comes from David Albert, SVP of Interactive at Upshot. Follow David on Twitter @davidpaulalbert. The Net Promoter Score (NPS) if you aren’t familiar, is a simple metric to gauge a person’s likelihood of recommending your … Continue reading →

Sociocultural Trends March 15, 2011

SXSWrapup (Part 2): The (Sort-Of) Killer App

In Part 1 of our SXSWrapup, we noted that despite the annual hype-fest and prognostications for every SXSW, there really wasn’t “a killer app” coming out of this year’s conference. To give that statement some context, think about the two … Continue reading →