Category Archives: Smart Stuff

Clients November 21, 2011

Shopping Pops with Chopping Blocks (Infographic)

Dads are cooking more to spend quality time with their families and to “feel” good about it. Marketers can count on this new type of epicurean dad to develop into a long-standing demographic that will only continue to grow. Find … Continue reading →

Clients November 16, 2011

What will it take for YOU to go CASH-LESS?

I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading →

Marketing October 19, 2011

Travel and the Evolving Experience Marketplace

As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading →

Other Stuff October 6, 2011

Thank You Steve Jobs.

For being awesome.

Clients September 22, 2011

Visual Bookmarking, That’s Pinterest-ing!

It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading →

Clients September 9, 2011

Wordnik, Not Any Old Dictionary

When I was a kid, if I asked my parents or teacher how to spell a word, oftentimes they would tell me, “Look it up in the dictionary.” At this point I would usually roll my eyes and make a … Continue reading →

Clients August 31, 2011

Word-of-Mouth: Who’s Talking and What Are They Talking About?

The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading →

Other Stuff August 19, 2011

12 Upshotters Share What They’re Reading

Upshotters love a good read—memoir, classic, business, fiction and everything in between. Even better, Upshotters love to share a good read! Take a gander at the slew of titles circulating the office. And please share your recos in the comments. … Continue reading →

Clients August 17, 2011

Pick Upshot for SXSW Interactive 2012!

It’s that time again, where the brightest minds in the interactive world vie for a handful of spots at SXSW Interactive 2012. And we’re sure you’ll agree that SXSW is the perfect venue for Upshot to share our own interactive … Continue reading →

Marketing August 16, 2011

B2B Marketing Has an Image Problem.

For the most part, B2B marketing has a bad reputation as a strategic and creative wasteland for good reasons. It is. When marketing folk think of B2B, they think of badly art directed clichés and smiling business people projecting blatant, … Continue reading →