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Category Archives: Smart Stuff
BANG! And they’re off!: An Update on Mobile Payment
The buzz about mobile payment is turning into a roar. Just a couple days ago, ISIS, the NFC-based mobile-payment venture founded by AT&T, Verizon, and T-Mobile, announced that it has teamed up with Coca-Cola, Foot Locker, Macy’s, and several other … Continue reading
The Future is Mobile Payment: Or How I Learned to Stop Worrying and Love NFC
Want to make a purchase? Disappointed by our severely uncool current payment options? Debit and credit cards are so last year. Checks have all but crossed the line into social taboo. And cash is basically, like, archaic. Ugh, it’s like … Continue reading
Mad Men and Human Insights
With anticipation growing for the new season of AMC’s hit series Mad Men, the show is garnering discussion about everything from whether Sterling Cooper Draper Pryce would survive in today’s age of advertising to how the civil rights movement complicates … Continue reading
The Great Recession Hasn’t Changed Consumers’ Drive to Consume
Today’s conventional wisdom says the Great Recession has permanently changed the way the American consumer will shop and consume; I don’t agree. Whoever is right, it’s an issue that will affect marketing for the next decade or more. The argument … Continue reading
How to Eat Like a Buddhist
When we released our 10 Trends for 2012 report we promised to bring you updates throughout the year which highlight new manifestations of these prescient prognostications, but never in a “we told you so” sort of way. Imagine our delight … Continue reading
Shopping Pops with Chopping Blocks (Infographic)
Dads are cooking more to spend quality time with their families and to “feel” good about it. Marketers can count on this new type of epicurean dad to develop into a long-standing demographic that will only continue to grow. Find … Continue reading
What will it take for YOU to go CASH-LESS?
I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading
Travel and the Evolving Experience Marketplace
As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading
Thank You Steve Jobs.
For being awesome.
Visual Bookmarking, That’s Pinterest-ing!
It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading