SXSW Dispatch, Part 2: Touching Me, Touching You
Sweeeeeet Caroline… oh, sorry, got carried away for a second there.
As we alluded to in yesterday’s post, today we’re going to talk a bit about touch. Specifically, where touch is at, where it’s going, and why it’s finally relevant in-store at the point-of-purchase.
Oh, and why it may be inherently obsolete.
In one panel, hosted by some [...]
Getting Smarter about Location
While we brace for the onslaught of location-based news at SXSWi, an unrelated press release from Telenav (maker of GPS devices) has already shaken things up.
The press release, available here, breaks down the most searched-for destinations on Telenav’s various devices. The list covers everything from top retail locations (WalMart tops the list) to most searched-for [...]
Have we gone back to the barter system?
Okay, that’s a bit of a stretch. The economy’s not that bad.
Nonetheless, we’re seeing a lot of bartering examples popping up in unexpected places. While we’re not suggesting that marketers give up cash payments for beaver pelts, we do think there’s a lesson here for how to better incentivize consumers.
Consider the Dust Jacket Project from [...]
Q: What do consumers really want from brands on social media?
A: Um, everything. Duh.
eMarketer (via Cone) recently considered this question across a number of different categories (including many of our clients’ industries), and the results are unanimously un-unanimous. The data suggests that consumers want information and entertainment, and incentives, and a forum for feedback, and even marketing in these “new media” spaces. (Demanding, aren’t they?)
While [...]
Encourage Conoisseurship
Brands, are you really confident about the quality of your products and services? Are you certain that you could send your customers into your competitors’ arms, and they’d still come running back to you?
You’d better be. Welcome to the world of Ubiquitous Connoisseurship.
See, there’s a reason we made this trend #1 in our 10 Trends [...]
10 Trends For 2010
If you haven’t already heard, our 10 Trends for 2010 are making their way around the interwebs at a blistering pace. (You can catch our press release here.) Click here to request a copy of your own by email, and be sure to share it with your clients, coworkers, friends, and pets. What? Maybe Mr. [...]
Continued...The Decade, Visually Speaking
Sure, this romp through the 2000s is entertaining in its own right (even if many of the referenced events were decidedly not entertaining), but Phillip Niemeyer’s NY Times pictograph does an excellent summing up a decade in simple images and phrases.
(In order to really appreciate the piece, click here or on the image to the [...]
Thoughts on Thrift
As we get ready to wind down 2009 and look forward to a fresh new decade, we know you’ve got a lot on your mind. In particular, you have a nagging suspicion that no one will ever buy anything ever again thanks to trends like the new austerity, the new frugality, and the new unemployedity. [...]
Continued...Keep Talking
Continuing our recap of the GasPedal Word of Mouth Supergenius conference, we’d like to share a selection of our favorite one liners from the day. Of course, these are just tidbits – if you’d like more in-depth information about any of the presenters, please contact us and we’ll happily share our notes.
Now, onto the smart [...]
Think Your Brand Is Too Boring to Talk About?
I spent yesterday at GasPedal’s Word of Mouth Supergenius conference, and admittedly, I went in with my guard up. These types of conferences have the potential to slide into self-promoting, cliche-laden babbling, but fortunately, GasPedal put together a truly impressive collection of speakers who shared applicable insights.
The most eye-opening presentation of the day was Spike [...]
Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - POTTY POSTING – Here and Now (with Foursquare)
February 25, 2010
- SXSW Dispatch, Part 4: Playing around at SXSW
March 18, 2010 - SXSW Dispatch, Part 3: Not Location, but Local
March 17, 2010 - SXSW Dispatch, Part 2: Touching Me, Touching You
March 16, 2010 - SXSW Dispatch, Part 1: Setting the Mobile Stage
March 15, 2010 - Getting Smarter about Location
March 12, 2010
- This looks great, thanks! by John
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
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