Category Archives: Potty Postings

A longtime staple of The Source, these monthly articles take a humorous, yet informative, approach to emerging cultural trends, new technologies, and innovative marketing tactics. And yes, they’re posted in the Upshot bathrooms, where we know we’ve got a captive audience.

POTTY POSTING – You Know You Make Me Wanna Klout

It’s Potty Posting time! Need a refresher on the purpose of the Potty Posting? Yes or no, here you go. These monthly articles take a humorous, yet informative, approach to emerging cultural trends, new technologies, and innovative marketing tactics. And … Continue reading

POTTY POSTING – Twitterphobics Anonymous

[Be sure to check out our accompanying 15-minute Smartshot video! It's live at j.mp/twitterphobics!] Twitterphobia affects over 83.72% of marketers* in the US every year. We’ve seen the devastation it causes. We’ve heard your cries for a cure. And, we’ve … Continue reading

POTTY POSTING – A Message to You Foodie (2011)

We’re back with our latest Potty Posting, and it’s a tasty one – our annual foray into food trends! As always, a PDF of the posting is available here: A Message to You Foodie 2011 Please feel free to share … Continue reading

Invisible Pop-Ups & Augmented Windows

It’s been a while since we checked in on augmented reality, the technology which overlays virtual items on views of the real world. What started as a gimmicky look into the future has developed into an increasingly practical tool for … Continue reading

POTTY POSTING – Set the Ex-Sample

No trick-or-treating required; we’ve got some sweet candy for your brain, in the form of our latest Potty Posting! Following up on our most recent Smartshot, in which we tackled the best practices for world-rocking sampling, this Posting presents you … Continue reading

POTTY POSTING – Has Stickybits Discovered Mobile’s Missing Link?

What better way to brighten up a gloomy Monday than with a brand new Potty Posting? Look, I think I see the sun peeking out already! In this Posting, we take a sneak peek at what Stickybits is about to … Continue reading

POTTY POSTING – Code Read

That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. … Continue reading

POTTY POSTING – Totally Radical Demography

Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available … Continue reading

POTTY POSTING – What the Web Will Be Like with Facebook’s “Like”

Welcome to our latest Potty Posting! We tackle what Facebook’s new “Like” button means for marketers. See for yourself; the PDF is attached at the following link: What the Web Will Be Like with Facebook’s “Like” If you’d prefer a … Continue reading

POTTY POSTING – Here and Now (with Foursquare)

We’ve got a new Potty Posting available for your reading pleasure! We take a look at location-based social networks like Foursquare and suss out whether there are fruitful marketing opportunities. Spoiler alert: there are. Click here for the full-color PDF, … Continue reading