POTTY POSTING – Here and Now (with Foursquare)
We’ve got a new Potty Posting available for your reading pleasure! We take a look at location-based social networks like Foursquare and suss out whether there are fruitful marketing opportunities.
Spoiler alert: there are.
Click here for the full-color PDF, and please feel free to share with clients!
Or, if you’d prefer the text only version, continue reading [...]
An Alternate Reality Sequel
It’s been a while since we’ve taken a gander at Alternate Reality Gaming (a.k.a. ARGs), but it looks like there’s a big one getting underway to promote the upcoming release of Iron Man 2.
For those who don’t remember, alternate reality gaming (not to be confused with augmented reality) essentially overlays a (social) fantasy game on [...]
Potty Posting – Mother Knows Best
Yes ma’am, it’s another Potty Posting! Once again, feel free to download and/or pass along the PDF version by clicking here: Mother Knows Best.
The PDF includes more pictures like “Whistler’s Mommy Blogger” to the right. (That image, as well as the images in the posting, all come from Mike Licht at Flickr. Be sure to [...]
The War of Art
Long, long ago, we covered the Cut & Paste competition as part of our Potty Posting on “The War of Art – Creative Competitions” (and we do apologize about that color palette – it was a long time ago).
Cut & Paste is still going strong, as is the idea that everyone benefits from bringing [...]
Mother’s Little Helper
No, it can’t be. It isn’t.
YES IT IS. A new Potty Posting, for your enjoyment. Apologies for the long delay between them – the Source has had our hands full recently.
But excuses be damned! Click here for a PDF of the new posting (and feel free to share it with clients)!
If you’d prefer a text-only [...]
Potty Posting: “DUDE! Viral Marketing to Dudes Is Easy”
Upshot’s latest Potty Posting is now up. A PDF version is available here for easy sharing and printing, or feel free to read a text-only version below (complete with linked content).
Stay tuned this week for some more details on the topic, as well as a whole slew of great examples. But without further ado, onto [...]
Potty Posting – Facebook Connect(s to the real world)
Check out our latest Potty Posting, entitled “Facebook Connect(s to the real world),” right here in PDF form:
Facebook Connect Potty Posting.
One of the apps that’s mentioned in the posting (as well as on the in-office projectors) is Tap Tap Revenge 2. A demo for the game is available on Youtube, although the video doesn’t specifically [...]
Below, you’ll find Upshot’s latest ‘Potty Posting…
Below, you’ll find a text-only version of Upshot’s latest ‘Potty Posting,’ our longtime trend publication that just so happens to be posted in the you-know-where.
Prefer a PDF of the original? Click here.
In the meantime, we’ll be following up on this topic all week here on the blog.
Welcome to the OOC!
Swing by the clubhouse for [...]
POTTY POSTING – The New Austerity
In this week’s Potty Posting on the New Austerity, one of our suggested survival strategies was helping consumers ‘unplug.’ Granted, this can be a tricky notion, since it’s more than simply throwing your Crackberry in the Chicago River. In fact, many ‘unplugging’ advocates are big fans of technology… at least when they’re working. If technology [...]
Continued...In this week’s Potty Posting on the New Austerity…
In this week’s Potty Posting on the New Austerity, one of our suggested survival strategies was helping consumers ‘unplug.’ Granted, this can be a tricky notion, since it’s more than simply throwing your Crackberry in the Chicago River. In fact, many ‘unplugging’ advocates are big fans of technology… at least when they’re working. If technology [...]
Continued...Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - Q: What do consumers really want from brands on social media?
February 16, 2010
- There IS Music at SXSW Interactive
March 11, 2010 - Location and Codes and Maps. Oh My!
March 10, 2010 - Immerse Yourself in Salsa
March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 5 Comments - The Place To Be: Location Based Services
March 8, 2010
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
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