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Category Archives: Other Stuff
In the Rush to Marketing Revolution…Don’t Leave Your Brand Behind
In our fervor to embrace the new, the now and the future, let us not forget what’s at the heart of the new Integrated Marketing Revolution (or whatever we’re calling it today). It’s the brand. That’s right, I said brand, … Continue reading
Believe the Hype?
Or don’t. Either way, get informed. http://www.stanfordlawreview.org/online/dont-break-internet https://www.google.com/landing/takeaction/ https://wikimediafoundation.org/wiki/SOPA/Blackoutpage
These are a Few of our Favorite Things
Is the hustle and bustle of the holiday season catching up to you? Need a quick break from making marketing magic? We’ll here’s a few ways to do something for yourself while we take a break until the new year. … Continue reading
10 Trends for 2012
Download Upshot’s 2012 Trends Report by clicking here! Welcome to Upshot’s 2012 Trends Report! We’re so glad you could make it. After you’ve clicked the link above and given your brain a totally unfair advantage, please be excessively generous about … Continue reading
Something Trendy This Way Comes
Just a hint of what’s to come. Stay tuned. Full 2012 trends report arrives soon.
Pucker Up—Unhate Campaign Causes Controversy
United Colors of Benetton, an upscale Italian clothing line, took their typically controversial marketing back to the streets in November with billboard ads featuring world leaders – including President Obama and the Pope – kissing other leaders on the mouth … Continue reading
Shopping Pops with Chopping Blocks (Infographic)
Dads are cooking more to spend quality time with their families and to “feel” good about it. Marketers can count on this new type of epicurean dad to develop into a long-standing demographic that will only continue to grow. Find … Continue reading
What will it take for YOU to go CASH-LESS?
I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading
POTTY POSTING – You Know You Make Me Wanna Klout
It’s Potty Posting time! Need a refresher on the purpose of the Potty Posting? Yes or no, here you go. These monthly articles take a humorous, yet informative, approach to emerging cultural trends, new technologies, and innovative marketing tactics. And … Continue reading
Travel and the Evolving Experience Marketplace
As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading