Here’s the best of last week on The Awesome Blog.NET: Kraft’s Macaroni and Cheese teams with our old friends at Monster Media to get consumers smiling in public. Ever since our little chat about Radical Demography, we’ve been seeing a whole lot of marketers taking steps to address these shifts. We took a look at [...]

Here’s a quick recap of what’s recently gone down on The Awesome Blog: -Quick reminder: Please be sure to vote for Upshot’s proposed panel for SXSW 2011. Voting ends this Friday. You’ll need to create an account to vote, but we promise that it takes less than a minute. Thanks! -Every brand should take a [...]

After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of Surfing, we rolled out a program via QR code for the event’s attendees. Better yet, [...]

That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. But, if you’d prefer the straight text, continue reading below.

Who would’ve thought all this talk of buns and thighs would turn so ugly? Yes, there appears to be a bit of a battle going on about toning shoes, the sneakers that claim to – among other things – help you shape up your abs, thighs, and glutes just by altering the way you walk. [...]

The SXSW 2011 Interactive Conference is considering a panel hosted by Upshot’s market intelligence group: The Source! But, we need your votes to make it happen. Please go to our panel page by clicking the button to the right (or, this link). You’ll need to create an account to vote, but we promise that it [...]

You know this much by now: if it’s Friday and you’re on the Awesome Blog, there’s a good chance you’ll be reading about some awesome projection executions. But, before you dismiss us as being a little too predictable, admit that you didn’t expect us to be covering slingshots in the same post, right? Meet the [...]

Whew! Thanks for sticking with us while we shooed the kitty out of the server. While we’ve undone most of the mess he caused, he did manage to nibble through a couple of things that we haven’t been able to track down. No catnip for him! If you catch any broken links or other things [...]

Old Spice sure has a hit on their hands with their “The Man Your Man Could Smell Like.” People clearly love the eccentric spots (sort of a surreal twist on Dos Equis’ “Most Interesting Man”), and have generated plenty of conversations about the budding star of these videos, Isaiah Mustafa. We’ve talked about a variety [...]

Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of the webinar if you download a QR code reader to your smartphone before watching . [...]