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Category Archives: Word of Mouth
Food-Less Food Trucks
We all know that tweeting food trucks are the hottest thing to hit the streets since rollerblades (wait, when did those stop being cool?), since they provide restaurants with a fantastic opportunity to offer limited-quantity, location-specific, and exclusive eats directly … Continue reading
“Like” On Location
In the six months since we first covered Facebook’s social plugins and instant personalization features, over two million sites have implemented these services. It’s safe to say that Facebook’s little experiment is going well. But while the Like button has … Continue reading
A Little Teamwork, A Lot of Savings
There are plenty of marketing lessons to be learned from the explosive success of Groupon. The fact that a Groupon only kicks in after a certain number of buyers commit definitely creates a bit of urgency, but also highlights the … Continue reading
Test Driving A New Tactic
For a while, auto companies were easy targets for ad critics, since every ad drew from the same stable of cliches: a car racing along a winding hillside road, with the announcer’s silky-smooth voice ticking off various features and accolades. … Continue reading
Projections + Projectile People = Party
As much as we love projections here at The Awesome Blog, we would’ve shared this “Off the Planet” exhibition from Red Bull simply because we haven’t previously passed along a projection on snow (although we have seen just about everything … Continue reading
LeBron James vs the Reputation Economy
We’re a bit under-the-gun today (as always, that means we’ve got some good stuff comin’), so we’ll keep today’s post short and sweet. Actually, there’s nothing sweet about the video above – in fact, it’s clearly the product of a … Continue reading
Zombies Invade Sears Seeking Brains, New Dryers
Regular readers know that we like a little levity in our Friday posts (and, they also know to follow us on Twitter), which is why we’re bringing– wait, what? No, it can’t be… NOOOOO!!!! ZOMBIES HAVE TAKEN OVER SEARS!!!! RUN … Continue reading
Slam, Let the Droids Be Toys!
“Technology is awesome. Learning about it isn’t.” That’s a simple idea, isn’t it? And leave it to Google to solve this with a brilliant activation, just the way we like ‘em here at Upshot. The newly-launched Demo Slam encourages users … Continue reading
Why a DWI Really SUCKS
We at Upshot have been working with alcoholic beverage marketers for a long, long time. So, when we say we’ve seen our fair share of “responsibility” messaging, we mean it. Which is why we’re quite impressed with the above video … Continue reading
Check Out Who’s Checked-In
In the Year of Location, things sure do change quickly. So, we’re not all that surprised to see a lot of noteworthy foursquare campaigns coming out since our last update. And why not start with the biggest, brightest, and presumably … Continue reading