Category Archives: Word of Mouth

Marketing April 21, 2011

SXSWrapup (Part 10): Deep Thoughts

While we’ve covered a ton of ground in our SXSWrapups (click here to see where we left off), all that big picture thinking was just the beginning of all the brilliant ideas that were thrown around in Austin. Don’t worry … Continue reading →

Marketing April 19, 2011

SXSWrapup (Part 9): Selling Yourself at SXSW

While we’ve had more than enough analysis of the panels at SXSWi (we left off here), there’s one big piece that we haven’t really referenced. No, not the BBQ, or the free beer, or the free parties. Rather, it’s the … Continue reading →

Marketing April 12, 2011

SXSWrapup (Part 7): New Weapons in the War on Whiners

After completing yesterday’s basic training, today we’ll get fully embedded in the War on Whiners, figuring out exactly what brands should be doing when it’s time to fire back. But, perhaps your first question isn’t how to respond; maybe you’re … Continue reading →

Marketing April 11, 2011

SXSWrapup (Part 6): Stocking Up for the War on Whiners

Thanks for being patient while this author fought off the Bubonic Plague. Now, picking up where we left off with our SXSW Interactive coverage! Of all our 2011 trends, the ones we expected to dominate the discussion at SXSW Interactive … Continue reading →

Sociocultural Trends April 6, 2011

Facebook has Questions, will your Friends and Fans have answers?

Today’s post comes from Celeste Crocker-Payne, Interactive Strategy Director at Upshot. Follow Celeste on Twitter @ccrockerpayne. Earlier this month, Facebook quietly unveiled Facebook Questions to individual users (and shortly thereafter, Brand/Page owners). Facebook Questions allows consumers (or brands) to easily … Continue reading →

Marketing March 29, 2011

SXSWrapup (Part 5): The Value of a Facebook Fan is Exactly…

Now that you’ve has a few days to enjoy our awesome barcode marketing infographic, it’s time to take a break from the purty pictures and get back to where we left off with our SXSW recap. Once again, we return … Continue reading →

Sociocultural Trends March 22, 2011

SXSWrapup (Part 4): Can Net Promoter Scores measure how well you’re engaging your followers?

Today’s installment of our SXSWrapup comes from David Albert, SVP of Interactive at Upshot. Follow David on Twitter @davidpaulalbert. The Net Promoter Score (NPS) if you aren’t familiar, is a simple metric to gauge a person’s likelihood of recommending your … Continue reading →

Sociocultural Trends March 11, 2011

The Talk of the Town at SXSW

Our QR code music calendar isn’t the only goodie we brought with us to SXSW Interactive. Meet our SXSW Interactive visualizer (at sxsw.upshot.net), which’ll help you navigate the onslaught of tweets that are cascading out of Austin. Click on any … Continue reading →

Marketing March 10, 2011

SXSWarmup

[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading →

Technology February 18, 2011

Be a Multilingual Tiger in Bed

Now there’s a headline that’ll get your attention! But, take it easy – the only naughtiness happening here is allowing so much time to elapse since our last augmented reality roundup! In the meantime, we’ve seen a ton of fantastic … Continue reading →