With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions covering location-based services, the leading LBS vendors are clearly doubling-down.
For starters, let’s check-in with Foursquare, [...]

If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, they’ll obviously want to know which casual gaming is the right match for them.
This article [...]

Wait, we’re talking about online gaming?
Oh, we thought this was going somewhere else.
Well then, how about a follow up on couple of relevant Potty Postings from a few months ago? We had touched upon the popularity of online gaming among women, and a recent study from Q Interactive and Engage Expo provides us with some [...]

Okay, that’s a bit of a stretch. The economy’s not that bad.
Nonetheless, we’re seeing a lot of bartering examples popping up in unexpected places. While we’re not suggesting that marketers give up cash payments for beaver pelts, we do think there’s a lesson here for how to better incentivize consumers.
Consider the Dust Jacket Project from [...]

It wasn’t too long ago that we talked about how to generate word-of-mouth conversations, especially for brands that don’t inspire a whole lot of chatter on their own. Since then, we’ve introduced you to the concept of Delighting Consumers with Hidden Surprises.
And now, to connect the dots.
If you’re trying to get people talking about your [...]

From a marketer’s vantage point, few would argue that 2010’s biggest question goes something like this:
As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity?
Sound familiar? Of course it does; we lifted that from trend #2 – Down-to-Earth-ism – from our 10 Trends for 2010. The resilience of the [...]

If you’re interested in contributing to the Haitian earthquake relief efforts, one of the easiest ways to donate is to text “haiti” to 90999. Doing so will contribute $10 to the American Red Cross, and the $10 will be added to your next phone bill. (The Red Cross emphasizes that 100% of your $10 donation [...]

By now, you’ve certainly realized the importance of befriending the blogosphere for generating word-of-mouth about your brand (if that’s news to you, may we recommend a quick refresher?).
Of course, some blogger outreach programs are better than others.
We’ve previously called out a couple of innovative campaigns, including an amazing effort for the Coraline movie. In both [...]

Cirque du Soleil’s newest traveling show is OVO, which introduces audiences to the vibrant ecosystems of insects. It’s kind of like Honey I Shrunk the Kids, except with way more acrobatics and way less Rick Moranis.
Hmm, that explanation doesn’t help much. Perhaps I should let the show speak for itself. Head over to OVO’s Acrobat [...]

Continuing our recap of the GasPedal Word of Mouth Supergenius conference, we’d like to share a selection of our favorite one liners from the day. Of course, these are just tidbits – if you’d like more in-depth information about any of the presenters, please contact us and we’ll happily share our notes.
Now, onto the smart [...]