Category Archives: Regional

Heroic Efforts from Microsoft and Starbucks

As we’ve tracked the Hometown’s Hero trend (#3 on our 10 Trends for 2010) over the course of the year, we’ve mentioned the unprecedented opportunity for marketers to fill the holes left by budget crunches at state and local levels. … Continue reading

SXSW Dispatch, The Recap

In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and … Continue reading

SXSW Dispatch, Part 10: Tying Up the Loose Ends

Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on … Continue reading

SXSW Dispatch, Part 8: The Online Video That Just Won’t Go Away

With all our talk of the Year of Location and mobile web browsing and in-store touch technologies, something as “old” as online video might seem like a quaint topic to cover in a SXSW Interactive recap. Of course, video has … Continue reading

SXSW Dispatch, Part 7: Welcome to the Year of Location

According to Jason Finkelstein at Wavemarket, 55% of all text messages are some variation of the question, “Where are you?” That means that in 2009 there were at least 650 BILLION text messages asking for location information, without even counting … Continue reading

Getting Smarter about Location

While we brace for the onslaught of location-based news at SXSWi, an unrelated press release from Telenav (maker of GPS devices) has already shaken things up. The press release, available here, breaks down the most searched-for destinations on Telenav’s various … Continue reading

There IS Music at SXSW Interactive

But you might need a little guidance. Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week! (When we told you that QR codes would be an interesting SXSWi subplot, we … Continue reading

Location and Codes and Maps. Oh My!

Holy schnikes, the tech news is flying fast! We knew that the location chatter would be ramping up as SXSW Interactive approached, but this is madness. Let’s help you sort through all of the biggest news. Oh, and you thought … Continue reading

The Place To Be: Location Based Services

With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions … Continue reading

On Location with Additional Location-Based Social Networks

A quick programming note: We will be covering the upcoming SXSW Interactive Festival via Upshot’s Twitter profile. Please follow @upshot_agency to get up-to-the-minute updates from Austin! A couple lingering points from our Here and Now (with Foursquare) Potty Posting, before … Continue reading