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Category Archives: Regional
We’ll Do It Live!
After last year’s SXSW Interactive conference, when our heads were still spinning with augmented reality apps and location-based social networks and gesture based technologies, we came to an unexpected conclusion: many of the most engaging consumer interactions were being delivered … Continue reading
It’s Hard to Be Naughty when You’re Busy Being Silly
Let’s acknowledge this right off the bat: this is a silly idea. A “naughty” experiment? From Volvo?? Puh-lease. You’re no Axe. But, if we remove this ridiculous premise, there’s actually something salvageable from this campaign. We’ve thrown around some “social … Continue reading
How to Fight Back in the Battle for Your Reputation
Right before our break, we took a deeper look into how corporate social responsibility looks in the world of the Reputation Economy, where a brand’s (or a house of brands’) seemingly disparate actions are judged by consumers as a single … Continue reading
Coke’s Promoted Twitter Trend Worked! I Think.
If you’re struggling to make sense of Twitter’s advertising system, that’s understandable. They’ve rolled out a handful of tweaks with little press, and brands are celebrating the results without a whole lot of context. So, let’s step back and take … Continue reading
Bringing the World (Cup) to Your Hood
Hopefully you’ve been enjoying the first stage of the World Cup – we wouldn’t want you to have dropped the ball on that USA-England game. Either way, we figure you must be enjoying the slew of great marketing efforts that … Continue reading
Hometown Heroism by Foot, Bike, or Car
While no one’s taken us up on our suggestion to save Chicago’s 4th of July fireworks just yet, that doesn’t mean we haven’t seen smaller scale examples of Hometown’s Heroism. In fact, for Chicago’s Big Shoulders Realty, this is old … Continue reading
Play Catch. Eat for Free.
I know we’ve been talking a lot about bringing gaming into everyday life, but we didn’t mean it so literally. Still, we can’t help but smile at this simple campaign from McDonald’s (in Sweden). Digital billboards show a steady stream … Continue reading
Promoting Twitter
Last week, Twitter held a conference for developers called Chirp (yes, the company is legally obligated to reference birds in every single thing they do). Obviously, much of the content was a bit more techy than we need to get … Continue reading
Pup Parties
Looking for some last-minute plans for this weekend? Guess what? So is your canine companion. Throw him a bone, will ya? Fortunately, our friends (and sister agency) Neighbor are launching Petco’s Natural Neighborhood Festival this weekend. Participating Petco stores across … Continue reading
Heroic Efforts from Microsoft and Starbucks
As we’ve tracked the Hometown’s Hero trend (#3 on our 10 Trends for 2010) over the course of the year, we’ve mentioned the unprecedented opportunity for marketers to fill the holes left by budget crunches at state and local levels. … Continue reading