Category Archives: Regional

Clients March 12, 2012

New Movie Service May Tugg on Your Heartstrings

There’s a new movie service that’s getting some buzz. Meet Tugg. It’s part movie on demand. Part Groupon. Part local promotion. And a whole lot of social fun. They’re still in the beta phase, but have some potential to catch … Continue reading →

Marketing March 21, 2011

SXSWrapup (Part 3): The Location Story

Ok, back to where we left off with our SXSW coverage. As we discussed in our earlier “killer app” conversation, the real focus of this year’s SXSW was getting previous years’ breakouts to iterate and ramp up to a place … Continue reading →

Marketing March 14, 2011

SXSWrapup (Part 1): Last Year’s Breakouts Level Up

Halfway through the SXSW Interactive conference, it appears that our pre-conference assumption was correct: the biggest stories coming out of this year’s SXSW are going to be iterations of the services and applications that broke out in past years. That’s … Continue reading →

Sociocultural Trends March 11, 2011

SXSWe’ve Arrived

SXSW Interactive – we’re coming for ya. But don’t worry, we’re bringing the music. Yes, Upshot’s SXSW Interactive coverage team has arrived in Austin, and just like last year, we’ll be covering the town with our QR-coded stickers. (Unlike last … Continue reading →

Marketing March 10, 2011

SXSWarmup

[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading →

Sociocultural Trends February 8, 2011

Tools for Celebrity Stalkers and Life Savers

Since our Find Your Place trend depends on real-time location data, many of our conversations have featured services and devices that broadcast this information, ranging from check-in apps to RFID-tagged items. Still, there are times when location data needs a … Continue reading →

Marketing January 6, 2011

An Epic Mix of 2011 Trends

What’s better than spending an epic day carving up fresh powder on the mountainside? How about turning that mountainside into a networked, interactive, social playground? And what’s better than nailing one of our 2011 trends? How about showing how four … Continue reading →

Sociocultural Trends December 22, 2010

Best of 2010 on The Awesome Blog – Part 3

Well, this is it for us in 2010. To tide you over until January, we’ve been taking a look back at the best of the blog in 2010. (In case you missed ‘em, here are parts one and two.) And … Continue reading →

Marketing December 20, 2010

Best of 2010 on The Awesome Blog – Part 1

Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading →

Sociocultural Trends December 16, 2010

Life in The OOC, Coming to Life – Part 1

As we called out in our “Life in the OOC” trend for 2011, we’ve reached a point where trying to distinguish between the “offline world” and the “online world” is increasingly counterproductive. Consumers (and not just the cutting-edge ones) are … Continue reading →