Category Archives: Promotional Marketing

Sociocultural Trends January 20, 2012

Pictures Speak Louder (Part 2)

As we mentioned in yesterday’s post, Instagram has proven to be an extremely simple, seamless technology for users and marketers alike. As a result, over 200 savvy brands have figured out how to use this app to solicit input into … Continue reading →

Sociocultural Trends January 6, 2012

Six Rules for Developing Great Shopper Marketing Creative

The shopping environment is challenging – both inside and outside the store. Shoppers are faced with a multitude of messages, the majority of which they don’t see or care about! Follow these six steps when developing creative for shopper marketing … Continue reading →

Clients November 21, 2011

Shopping Pops with Chopping Blocks (Infographic)

Dads are cooking more to spend quality time with their families and to “feel” good about it. Marketers can count on this new type of epicurean dad to develop into a long-standing demographic that will only continue to grow. Find … Continue reading →

Clients November 16, 2011

What will it take for YOU to go CASH-LESS?

I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading →

Marketing October 19, 2011

Travel and the Evolving Experience Marketplace

As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading →

Marketing October 17, 2011

Content Marketing 101: Rules of Engagement—our Top Ten List

Brain Camp is Upshot’s internal training series. Seminars, workshops, presenters, and screenings inspire and inform Upshotters via exposure to innovative technologies, new trends and influential individuals. Today’s post is part 2 of 2 of a recap of a recent Brain … Continue reading →

Marketing October 13, 2011

Content Marketing 101: Take Inventory! Putting your earned media to use

Brain Camp is Upshot’s internal training series. Seminars, workshops, presenters, and screenings inspire and inform Upshotters via exposure to innovative technologies, new trends and influential individuals. Today’s post is part 1 of 2 of a recap of a recent Brain … Continue reading →

Clients September 26, 2011

American Apparel Makes “Weighty” Decision

American Apparel has long been criticized for not carrying size XL, but with the average hipster weighing in at about 93 lbs.,* there’s really been no need, until now.** You see, American Apparel has decided to branch out, or come … Continue reading →

Clients September 14, 2011

Is a Website Crashing Good or Bad For a Promotion?

Yesterday, the Missoni line launch at Target sent their site down for most of the day. And the Whole Foods offer from LivingSocial sent their site into overload. While the situations must have sent both marketing and IT folks into … Continue reading →

Clients September 12, 2011

OMG! Your Klout is Showing!

Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading →