Archive for the ‘Print’ Category

Old School Photoshop

Since we recently passed along a handful of helpful tips for creating fonts in Photoshop, we figured we’d round that out with another tutorial on creating vintage/retro images and posters in Photoshop.
This link gathers 20 guides to vintage ads, retro concert posters, and other designs ranging from vaudeville to horror movies.
Everything old is new again.

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Sports, Illustrated

Well, at least one magazine editor has the future in focus.
Here at The Awesome Blog, we’ve dedicated a handful of posts to the future of print, and cautioned that embedding videos in print will probably kill, rather than save, the medium. In so many words, we suggested that magazines need to instead consider how to [...]

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Do One Thing and Do It Well

Oh, Axe.
Love ‘em or hate ‘em, they admittedly do their one thing very, very well.
Take the ad to the right, for example. The print ad (from Uruguay) is for Axe’s line of Day and Night scents, with the tagline “One is suitable for general audiences. The other is not.”
To bring this idea to life, the [...]

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Video will save print (if it doesn’t kill it first)!

Last month, we called attention to Entertainment Weekly’s much-heralded inclusion of a video ad in their print magazine. Well, the same folks who lauded that move must be flippin’ the hell out over the video above (thanks to Nick Evans for the tip!). Proponents of “Living Art” walk us through the hypothetical magazine article [...]

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There’s a movie in my magazine!

There’s much ado about the recent issue of Entertainment Magazine, in which an elaborate CBS print ad includes a tiny screen with video capabilities. (The video here shows a short demo.) The players are loaded up with 40 minutes of content, accessible through a touch-screen interface. (More information is available here.)
It’s a nifty little trick, [...]

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I’d Listen to Begbie’s Story if I Were You

Wow. You have to love everything about this spot for Johnny Walker. And believe me when I tell you it’s worth the whole 7 minutes. The story, the delivery, the timing, and the tone are all perfect.
But, here’s the thing: any brand that has a long, exciting heritage could’ve pulled this off! (And chances are, [...]

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Augmented Reality Roundup

Augmented Reality’s hot as heck right now, with huge marketers like Best Buy and P&G’s Always launching campaigns using the technology. Wrigley’s 5 Gum has taken it a step further, using the technology to create a DJing game (in France). There’s a bit of back and forth debate about whether AR “works” as a marketing [...]

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A press release that doesn’t suck!

What, do we have to go all the way to Canada to find an example of a clever press release?  (Well, except for our press release, which was awesome, of course.)
You really have to see the more legible/really tall version for the campaign to make sense; click the image to do so. But, in a [...]

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That two-faced Erwin Blumenfeld

Here’s a brief New York Times posting about Blumenfeld, with a couple of damn fine examples of his photomontages, collages, and a 1950 Vogue cover shot. Some nice head-tripping for a Friday afternoon.

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The Brit Insurance Designs of the Year exhibitio…

The Brit Insurance Designs of the Year exhibition is well underway, with its 100-entry short list now available for perusal. The awards cover seven design categories, including graphics, interactive, fashion, architecture, and more. Check out the whole enchilada here.
Some of the lauded designs are quite familiar by now, including the Obama logo, the Obama poster, [...]

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