Category Archives: Print

Marketing August 12, 2011

Friday Fun: Eight Topics Making Us Happy This Week.

I took a lap around the office yesterday afternoon and asked Upshotters what’s making them happy (in marketing) this week. Here’s what they had to say. 1. Temporary urbanism. It’s the new term for pop-up retail. We love pop-up retail. … Continue reading →

Marketing October 18, 2010

There’s Lots to Like about QR Codes

If two of our Smartshot webinars – on Facebook Like and QR code marketing – got together and had a baby, we think that’d end up begetting some good looking offspring. (Not to mention, the process would only take 15 … Continue reading →

Technology September 23, 2010

Reading is Fundamental(ly Changing)

We’ve had plenty to say about the future of print publications here on the Awesome Blog. Naturally, our discussion focused on mass media like magazines and newspapers, since that’s traditionally where marketers have fit into the mix. But, in case … Continue reading →

Sociocultural Trends August 18, 2010

POTTY POSTING – Code Read

That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. … Continue reading →

Marketing August 17, 2010

Is Nike Tone Deaf or Tuned In?

Who would’ve thought all this talk of buns and thighs would turn so ugly? Yes, there appears to be a bit of a battle going on about toning shoes, the sneakers that claim to – among other things – help … Continue reading →

Sociocultural Trends August 4, 2010

EVERYONE IS USING QR CODES EVERYWHERE

At least, that’s what this article from Ad Age would have you believe. After all, if the NYC sanitation department is slapping them on their garbage trucks (as seen on the right), is there any surface that’s immune to the … Continue reading →

Marketing May 19, 2010

Now THIS is what the future of print looks like.

In previous posts (here and here, particularly), we’ve talked about the potential future of print and what that future means for advertisers. However, most of this was based on speculation: here’s how things might work, how photos could look, how … Continue reading →

Sociocultural Trends April 5, 2010

Sometimes, Reality Needs a Little Augmentation

While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the … Continue reading →

Design January 25, 2010

Old School Photoshop

Since we recently passed along a handful of helpful tips for creating fonts in Photoshop, we figured we’d round that out with another tutorial on creating vintage/retro images and posters in Photoshop. This link gathers 20 guides to vintage ads, … Continue reading →

Marketing December 11, 2009

Sports, Illustrated

Well, at least one magazine editor has the future in focus. Here at The Awesome Blog, we’ve dedicated a handful of posts to the future of print, and cautioned that embedding videos in print will probably kill, rather than save, … Continue reading →