Old School Photoshop
Since we recently passed along a handful of helpful tips for creating fonts in Photoshop, we figured we’d round that out with another tutorial on creating vintage/retro images and posters in Photoshop.
This link gathers 20 guides to vintage ads, retro concert posters, and other designs ranging from vaudeville to horror movies.
Everything old is new again.
Sports, Illustrated
Well, at least one magazine editor has the future in focus.
Here at The Awesome Blog, we’ve dedicated a handful of posts to the future of print, and cautioned that embedding videos in print will probably kill, rather than save, the medium. In so many words, we suggested that magazines need to instead consider how to [...]
Do One Thing and Do It Well
Oh, Axe.
Love ‘em or hate ‘em, they admittedly do their one thing very, very well.
Take the ad to the right, for example. The print ad (from Uruguay) is for Axe’s line of Day and Night scents, with the tagline “One is suitable for general audiences. The other is not.”
To bring this idea to life, the [...]
Video will save print (if it doesn’t kill it first)!
Last month, we called attention to Entertainment Weekly’s much-heralded inclusion of a video ad in their print magazine. Well, the same folks who lauded that move must be flippin’ the hell out over the video above (thanks to Nick Evans for the tip!). Proponents of “Living Art” walk us through the hypothetical magazine article [...]
Continued...There’s a movie in my magazine!
There’s much ado about the recent issue of Entertainment Magazine, in which an elaborate CBS print ad includes a tiny screen with video capabilities. (The video here shows a short demo.) The players are loaded up with 40 minutes of content, accessible through a touch-screen interface. (More information is available here.)
It’s a nifty little trick, [...]
I’d Listen to Begbie’s Story if I Were You
Wow. You have to love everything about this spot for Johnny Walker. And believe me when I tell you it’s worth the whole 7 minutes. The story, the delivery, the timing, and the tone are all perfect.
But, here’s the thing: any brand that has a long, exciting heritage could’ve pulled this off! (And chances are, [...]
Augmented Reality Roundup
Augmented Reality’s hot as heck right now, with huge marketers like Best Buy and P&G’s Always launching campaigns using the technology. Wrigley’s 5 Gum has taken it a step further, using the technology to create a DJing game (in France). There’s a bit of back and forth debate about whether AR “works” as a marketing [...]
Continued...A press release that doesn’t suck!
What, do we have to go all the way to Canada to find an example of a clever press release? (Well, except for our press release, which was awesome, of course.)
You really have to see the more legible/really tall version for the campaign to make sense; click the image to do so. But, in a [...]
That two-faced Erwin Blumenfeld
Here’s a brief New York Times posting about Blumenfeld, with a couple of damn fine examples of his photomontages, collages, and a 1950 Vogue cover shot. Some nice head-tripping for a Friday afternoon.
Continued...The Brit Insurance Designs of the Year exhibitio…
The Brit Insurance Designs of the Year exhibition is well underway, with its 100-entry short list now available for perusal. The awards cover seven design categories, including graphics, interactive, fashion, architecture, and more. Check out the whole enchilada here.
Some of the lauded designs are quite familiar by now, including the Obama logo, the Obama poster, [...]
Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - Are you diggin’ LED installations too? Then check…
March 10, 2009 - 10 Trends For 2010
January 11, 2010
- Location and Codes and Maps. Oh My!
March 10, 2010 - Immerse Yourself in Salsa
March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 4 Comments - The Place To Be: Location Based Services
March 8, 2010 - App Apathy
March 5, 2010
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
- UPDATE! Here's a whole "field guide" to 3D glasses: http://www.crunchgear.com/2010/03/10/the-field-guide-to-modern-3d-glasses/ by Brian Asner
Above the Line After the App Airline Industry Architecture Beer and Spirits Branded Utility Branding Concierge Culture Consumer Controlled Conversations Corporate Social Responsibility CPGs Delighting Consumers with Hidden Surprises Digital Event Marketing Experiential Marketing Food Future / Predictions Gaming General Design and Art Gen Y / Millenials Graphic Design Green Movement Guerilla / Ambient Health and Beauty Hometown’s Hero Immersive Sensory Experiences In-Store Kids Marketing is Awesome Men Mobile Mobile Marketing Movies Music New Austerity / Down-to-Earth-ism Niche Networks and Micro Communities Online Online-Offline Convergence Outdoor Out of Home Packaging Pop Up Retail Potty Postings Print Promotional Marketing Radical Demography Regional Reputation Economy Retail Design Smart Stuff Sports Teens The Awesome Blog The Source Travel Typography and Fonts Ubiquitous Connoisseurship Uncategorized Useful Timesavers Useless Timewasters Women Word of Mouth
