Ok people. We know January’s habitually a month of soon-to-be-abandoned hopes for shedding the extra baggage you brought home over the holidays.
But, did we miss the memo on the public workout fad?
First, Gap announces that they’re temporarily dedicating their NYC concept store to workout attire, and partnered with Crunch gym to bring in trainers for [...]

We’re plenty familiar with Pop-Up Retail around these parts, having done a bit of it ourselves. From fashion houses to mass merchants, we’ve seen a wide range of marketers successfully implement this tactic to launch a new product, stir up some buzz, or just to create a venue for items that might not fit with [...]

PSFK has some nice coverage (and images) of VitaminWater10’s recent pop-up store in Soho. Of note, the pop-up wasn’t just about flavored waters and their lack of calories, since there’s not a whole lot of fun in that particular conversation. Instead, VitaminWater decked the place out like the greatest coffee shop of all time, replete [...]

Here’s a clever little guerrilla campaign from a New Zealand women’s site called flossie.com.  In it, they create a vending machine that provides women with their ideal flesh-and-bones man (or, if they prefer, something a little more… uh… “vibrant”).
Watching this clip begs so many questions:
1) So, what exactly happens AFTER you unexpectedly purchase a man through [...]

[Apologies for the delay between posts - got swamped for a couple of days there.]
We’re starting to see a handful of collaborative pop-up retail stores sprouting up in locations around the world, including Sao Paolo’s Endossa and the travelling Mini Market (currently in San Francisco). On the one hand, these exhibitions are compelling for trend trackers, as [...]