Archive for the ‘Pop Up Retail’ Category

The Great QRollout Continues

We’ve previously mentioned that 2010 is poised to be a big year for QR codes, as big carriers and big brands have big plans for the technology. It certainly doesn’t hurt that Verizon is now calling attention to the ScanBuy barcode reader in their TV, print, and in-store ads (thanks to Kyle Bruner for the [...]

Continued...

Putting “Delighting Consumers with Hidden Surprises” to Work

Among our 10 Trends for 2010, Delighting Consumers with Hidden Surprises was, admittedly, the longshot. It seemed reasonable to predict that many brands and retailers would tire of going bigger and brighter in order to break through marketing clutter, and would instead look to deliver small happiness in unexpected ways. However, we recognized that this [...]

Continued...

The New Public Gym

Ok people. We know January’s habitually a month of soon-to-be-abandoned hopes for shedding the extra baggage you brought home over the holidays. But, did we miss the memo on the public workout fad? First, Gap announces that they’re temporarily dedicating their NYC concept store to workout attire, and partnered with Crunch gym to bring in [...]

Continued...

Pop Up Retail, without the Retailer

We’re plenty familiar with Pop-Up Retail around these parts, having done a bit of it ourselves. From fashion houses to mass merchants, we’ve seen a wide range of marketers successfully implement this tactic to launch a new product, stir up some buzz, or just to create a venue for items that might not fit with [...]

Continued...

Suggest Something Awesome

  1. (required)
  2. (valid email required)
 

cforms contact form by delicious:days

Content so awesome, it needs its own box