Category Archives: Marketing

Clients February 20, 2012

The Great Recession Hasn’t Changed Consumers’ Drive to Consume

Today’s conventional wisdom says the Great Recession has permanently changed the way the American consumer will shop and consume; I don’t agree. Whoever is right, it’s an issue that will affect marketing for the next decade or more. The argument … Continue reading →

Clients February 14, 2012

Find Your Brand’s Love Connection on Pinterest

Valentine’s Day marketing can be really cheesy. Hearts, balloons, flowers, chocolate, teddy bears, 2-for-1 coupons… It’s nice and all, but is that what your target really wants, or is it what a hackneyed, old-fashioned marketing campaign wants you to think … Continue reading →

Clients February 8, 2012

Potty Posting: Celebrating A Diverse & Changing Food Culture

Our latest Potty Posting is here! With a keen eye for changing food cultures and the trends that follow them, we’ll take a look at why 2012 is shaping up to be a delicious year.   The New Nostalgia. Yes, … Continue reading →

Clients February 6, 2012

Social Media Scores at Super Bowl

As crazy as it sounds, late night host Jimmy Fallon may have said it best when tweeting live through the Super Bowl last night—“Feels like hashtags are jumping the shark.” In the first set of commercials alone, Bud Light with … Continue reading →

Sociocultural Trends January 26, 2012

Intuitive Retail and the Journey to Purchase

Intuitive retail is rooted in human behavior. For it to be effective, it must fundamentally meet the expectations a person has created through life experience to deliver relevance, clarity and occasionally disruption in a split second. Manufacturers have spent millions … Continue reading →

Marketing January 24, 2012

In the Rush to Marketing Revolution…Don’t Leave Your Brand Behind

In our fervor to embrace the new, the now and the future, let us not forget what’s at the heart of the new Integrated Marketing Revolution (or whatever we’re calling it today).  It’s the brand. That’s right, I said brand, … Continue reading →

Sociocultural Trends January 20, 2012

Pictures Speak Louder (Part 2)

As we mentioned in yesterday’s post, Instagram has proven to be an extremely simple, seamless technology for users and marketers alike. As a result, over 200 savvy brands have figured out how to use this app to solicit input into … Continue reading →

Sociocultural Trends January 19, 2012

Pictures Speak Louder

In our 10 trends for 2012, we introduced the idea that, while it’s currently fashionable to encourage every brand to become a media channel, not everyone has the resources (or the authority) to sustain a steady stream of unique content. … Continue reading →

Sociocultural Trends January 6, 2012

Six Rules for Developing Great Shopper Marketing Creative

The shopping environment is challenging – both inside and outside the store. Shoppers are faced with a multitude of messages, the majority of which they don’t see or care about! Follow these six steps when developing creative for shopper marketing … Continue reading →

Entertainment December 21, 2011

These are a Few of our Favorite Things

Is the hustle and bustle of the holiday season catching up to you? Need a quick break from making marketing magic? We’ll here’s a few ways to do something for yourself while we take a break until the new year. … Continue reading →