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Category Archives: Packaging
POTTY POSTING – Code Read
That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. … Continue reading
Upshot Smartshot #3: QRacking the QR Code
Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of … Continue reading
The Sexiest Conversation You’ve Ever Had about Sustainable Packaging
While we all hope that brands continue to think about the environmental implications of their packaging, let’s be honest here – it’s generally not a very sexy topic. Conversations about reduced carbon footprints are often communicated as stuffy PR pieces … Continue reading
Sometimes, Reality Needs a Little Augmentation
While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the … Continue reading
SXSW Dispatch, Part 10: Tying Up the Loose Ends
Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on … Continue reading
QR Codes Gaining QRedibility
You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away! We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep … Continue reading
Funny Lookin’
Oy. Again with the busy day? Yes, unfortunately (or fortunately?) we’re still a bit swamped, so today’s post’ll have to be a quickie. So, we’ll let PSFK delight you with their spotting of these wine labels that let you Mr.-Potato-Head-ify … Continue reading
“Three tomatoes are walking down the street…”
Maybe it’s because I just cleaned up some pretty significant soy sauce spillage at my desk, but I’m especially receptive to Heinz’s announcement that they’ve just reinvented the ketchup packet. (For the first time in 40 years, no less.) Citing … Continue reading
Utensils of the Earth
No need to dig any further – one glance at this package and you get the gist of Scanwood kitchen utensils. They’re wooden. They’re authentic. They’re natural. (Of course, you can also zoom in a bit and see the “Designed … Continue reading
Sparkling Bottles
We’ve got a sneaking suspicion that our readers will dig these vintage bottle designs created for Schweppes. Apparently designed for on-premise sales in Australia, you can catch close ups of each bottle at TheDieline.com.