QR Codes Gaining QRedibility
You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]
Funny Lookin’
Oy. Again with the busy day?
Yes, unfortunately (or fortunately?) we’re still a bit swamped, so today’s post’ll have to be a quickie.
So, we’ll let PSFK delight you with their spotting of these wine labels that let you Mr.-Potato-Head-ify (or is that Colorform-ize?) the bottles. Nifty!
A full post is coming tomorrow, we promise!
“Three tomatoes are walking down the street…”
Maybe it’s because I just cleaned up some pretty significant soy sauce spillage at my desk, but I’m especially receptive to Heinz’s announcement that they’ve just reinvented the ketchup packet. (For the first time in 40 years, no less.)
Citing the old packets as “the bane of our consumers,” especially for those eating on the go, [...]
Utensils of the Earth
No need to dig any further – one glance at this package and you get the gist of Scanwood kitchen utensils. They’re wooden. They’re authentic. They’re natural.
(Of course, you can also zoom in a bit and see the “Designed in Denmark. Made by nature” tagline on the side.)
Scanwood’s packaging instantly drives the message home, especially [...]
Sparkling Bottles
We’ve got a sneaking suspicion that our readers will dig these vintage bottle designs created for Schweppes.
Apparently designed for on-premise sales in Australia, you can catch close ups of each bottle at TheDieline.com.
Be a Better Blogger Buddy
By now, you’ve certainly realized the importance of befriending the blogosphere for generating word-of-mouth about your brand (if that’s news to you, may we recommend a quick refresher?).
Of course, some blogger outreach programs are better than others.
We’ve previously called out a couple of innovative campaigns, including an amazing effort for the Coraline movie. In both [...]
Your Gift Card is Boring!
It’s nothing personal. It’s just that your static, plastic gift cards are so… dull.
As gift cards became mainstream, and many went online, it became harder than ever to produce a gift card that truly broke through the clutter. Yet, a year after Target blew our collective minds with the gift card that doubled as a [...]
Nonconformist Barcodes
And you thought barcodes needed to be uniform!
Check out these clever little guys, courtesy of Japanese firm d-barcode. (There’s a larger collection over at The Dieline.)
Besides the fact that this breaks up the monotony of an art director’s day, there’s a benefit here for the brand as well. Remember when we mentioned the joys of [...]
Sweet Tea
Regular readers know we’ve done a lot of talking about delighting consumers with “hidden surprises” (non regular readers can catch up here).
We humbly suggest that the concept of an origami tea bag is just about the best (and most friggin’ adorable) illustration of this idea that we’ve ever seen.
Talk about delivering happiness in tiny little [...]
Buttering up the Blogosphere
We’ve had a number of clients ask us about how to engage influential bloggers (besides bribing them, and subsequently getting busted, of course). Unfortunately, most of these conversations revolve around the “who” (who is the most influential blogger?) rather than the “how” (how do we really get the attention of the blogger community?). As demonstrated [...]
Continued...Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - Q: What do consumers really want from brands on social media?
February 16, 2010
- There IS Music at SXSW Interactive
March 11, 2010 - Location and Codes and Maps. Oh My!
March 10, 2010 - Immerse Yourself in Salsa
March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 5 Comments - The Place To Be: Location Based Services
March 8, 2010
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
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