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Category Archives: Packaging
Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic)
With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about … Continue reading
Upshot Smartshot #6: A Message to You Foodie (2011)
As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading
POTTY POSTING – A Message to You Foodie (2011)
We’re back with our latest Potty Posting, and it’s a tasty one – our annual foray into food trends! As always, a PDF of the posting is available here: A Message to You Foodie 2011 Please feel free to share … Continue reading
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
This Magical Glass Knows What You’re Drinking
Well isn’t this friggin’ cool? A Serbian designer has created a drinking glass that’s as magical as it is colorful. The trick? Fill it up with a beverage, and it will spell out the type of drink on the side … Continue reading
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading
Bridging the Gap in Logo Design
Uh oh. Here we go again. Gap just broke out a new logo. But rather than refreshing the brand to connect with a new generation of consumers, Gap managed to send the world of art directors into a tizzy. Many … Continue reading
Upshot Smartshot #4: Holy S#!t, Your Sample Rocked My World!
Above, you’ll find the boldly titled webinar, “Holy S#!t, Your Sample Rocked My World!” In less than 15 minutes, we tackle the following topics with reckless abandon: Why sampling (still) matters 5 benchmarks for best-in-class sampling Examples of great samples … Continue reading
POTTY POSTING – Has Stickybits Discovered Mobile’s Missing Link?
What better way to brighten up a gloomy Monday than with a brand new Potty Posting? Look, I think I see the sun peeking out already! In this Posting, we take a sneak peek at what Stickybits is about to … Continue reading
How Sticky Will Stickybits Be?
In our lengthy coverage of QR codes and barcode marketing in general, we’ve repeatedly referenced Stickybits without ever diving into how the platform actually works. There’s a reason for that – a couple, actually. But, with Doritos, Pepsi, Ben & … Continue reading