In case you weren’t aware, Avatar is the BIGGEST MOVIE EVER. It’s also the #1 MOVIE IN THE WORLD and THE MOST IMPORTANT THING EVER MADE BY HUMAN HANDS. Or, at least that’s what their ads tend to say. And who says marketing isn’t effective? But Avatar is undoubtedly a spectacle, so the release of [...]

We’ve previously mentioned that 2010 is poised to be a big year for QR codes, as big carriers and big brands have big plans for the technology. It certainly doesn’t hurt that Verizon is now calling attention to the ScanBuy barcode reader in their TV, print, and in-store ads (thanks to Kyle Bruner for the [...]

About a week ago, we talked a bit about the tendency for some shiny objects to distract from a campaign’s message. As always, we mentioned that we prefer the simple ideas, brilliantly activated. Like the campaign pictured to the right, for instance. We don’t need to say much for you to get it, other than [...]

Thanks to everyone who attended Upshot’s first Smartshot webinar!  For those that missed it (or just want to see it again), we’ve posted the webinar above. If you’d like to learn more, we encourage you to check out our previous entries on the topic: “POTTY POSTING” Column: What the Web Will Be Like with Facebook’s [...]

I know we’ve been talking a lot about bringing gaming into everyday life, but we didn’t mean it so literally. Still, we can’t help but smile at this simple campaign from McDonald’s (in Sweden). Digital billboards show a steady stream of virtual objects, including an occasional item from the McDonald’s menu. Any passersby who snap [...]

While we all hope that brands continue to think about the environmental implications of their packaging, let’s be honest here – it’s generally not a very sexy topic. Conversations about reduced carbon footprints are often communicated as stuffy PR pieces which, while commendable, are hardly worth sharing. That’s what makes the above video from Puma [...]

Loyal readers have probably noticed that we, the fine folks behind The Awesome Blog, are enthusiastic fans of projections. We like it big. We like it small. We like it so much that we’ve decided to make things easy on you: welcome our newest addition to the category menu: PROJECTIONS! You can find it under [...]

In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and apps are changing the physical way we interact with our phones. Can we still even [...]

Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on the lookout for QR news. Then, mid-conference, people started noticing that Facebook had rolled out [...]

While we brace for the onslaught of location-based news at SXSWi, an unrelated press release from Telenav (maker of GPS devices) has already shaken things up. The press release, available here, breaks down the most searched-for destinations on Telenav’s various devices. The list covers everything from top retail locations (WalMart tops the list) to most [...]