You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions covering location-based services, the leading LBS vendors are clearly doubling-down.
For starters, let’s check-in with Foursquare, [...]

With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived.
Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of Foursquare and other location-based social networks, we’ve compiled a whole slew of marketing applications below. (We’ll [...]

We’ve got a new Potty Posting available for your reading pleasure! We take a look at location-based social networks like Foursquare and suss out whether there are fruitful marketing opportunities.
Spoiler alert: there are.
Click here for the full-color PDF, and please feel free to share with clients!
Or, if you’d prefer the text only version, continue reading [...]

As we’ve mentioned in our discussions of Immersive Sensory Experiences, the increasing prevalence of engaging technologies has driven consumers’ expectations through the roof.  No longer confined to early adopters, it’s the everyday consumer who now expects evermore immersive experiences from all forms of media.
While Steve Jobs can’t take all the credit for this trend, we’d [...]

A quick programming note: be sure to follow Upshot on Twitter for more Awesome Blog goodness!
It’s been a while since we’ve brought together a collection of clever outdoor executions. Luckily, Jaclyn Gordyan’s got our back, and passed along this link with a handful of case studies.
With bus stop aquariums, piggy banks, and massive velcro posters, [...]

In last week’s post about Copenhagen’s cycling railings, we casually mentioned Apple’s renovation of a Chicago subway station and KFC’s offer to repair potholes. As local governments continue to struggle (no really, Chicago, it’s not like any of us take the bus or train to work – keep slashing those routes!), brands have a rare [...]

Ok people. We know January’s habitually a month of soon-to-be-abandoned hopes for shedding the extra baggage you brought home over the holidays.
But, did we miss the memo on the public workout fad?
First, Gap announces that they’re temporarily dedicating their NYC concept store to workout attire, and partnered with Crunch gym to bring in trainers for [...]

And we’re right. About trend #10 from our 10 Trends for 2010, that is.
It’s as if Coca-Cola read our trend deck, fell in love with the notion of Delighting Consumers with Hidden Surprises, and came up with a guerilla campaign that fits the notion to a T. That notion, of course, warns of a consumer [...]

In our 10 Trends for 2010 analysis, our fourth trend (Niche Networks and Micro Communities) claims that we should expect an explosion of smaller communities built around shared passion points in the next 12 months. From a marketing standpoint, this trend provides brands with ample opportunities to build exceptional relationships with smaller consumer groups through [...]