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Category Archives: Out of Home / Outdoor
Projections + Projectile People = Party
As much as we love projections here at The Awesome Blog, we would’ve shared this “Off the Planet” exhibition from Red Bull simply because we haven’t previously passed along a projection on snow (although we have seen just about everything … Continue reading
POTTY POSTING – Set the Ex-Sample
No trick-or-treating required; we’ve got some sweet candy for your brain, in the form of our latest Potty Posting! Following up on our most recent Smartshot, in which we tackled the best practices for world-rocking sampling, this Posting presents you … Continue reading
There’s Lots to Like about QR Codes
If two of our Smartshot webinars – on Facebook Like and QR code marketing – got together and had a baby, we think that’d end up begetting some good looking offspring. (Not to mention, the process would only take 15 … Continue reading
600 Years of Prague History Never Looked So Good
To celebrate the 600-year anniversary of this Prague clock tower, a projection mapping team put together an incredible history lesson that played out on the building’s facade. I for one would’ve paid much more attention in history class if every … Continue reading
Check Out Who’s Checked-In
In the Year of Location, things sure do change quickly. So, we’re not all that surprised to see a lot of noteworthy foursquare campaigns coming out since our last update. And why not start with the biggest, brightest, and presumably … Continue reading
Billboards that Party Harder than You Do
You know the drill by now. We kicked off our 10 Trends for 2010. We told you that Immersive Sensory Experiences were being delivered across all forms of media, and that your marketing would have to indulge consumers’ senses to … Continue reading
Upshot Smartshot #4: Holy S#!t, Your Sample Rocked My World!
Above, you’ll find the boldly titled webinar, “Holy S#!t, Your Sample Rocked My World!” In less than 15 minutes, we tackle the following topics with reckless abandon: Why sampling (still) matters 5 benchmarks for best-in-class sampling Examples of great samples … Continue reading
Keep On (Food) Truckin’
If you’ve been paying any attention at all to recent food trends, you’ll know that the only thing hotter than packing things between pieces of fried chicken is serving high-end street food from mobile trucks. Adventurous chefs like the folks … Continue reading
Spreading Smiles
Delighting consumers. Hidden surprises. We’ve mentioned them once or twenty times here on the Awesome Blog. But, underlying this trend was the idea that brands touting “big happiness” would struggle to deliver upon that promise in a period of great … Continue reading
POTTY POSTING – Code Read
That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. … Continue reading