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Category Archives: Out of Home / Outdoor
Pucker Up—Unhate Campaign Causes Controversy
United Colors of Benetton, an upscale Italian clothing line, took their typically controversial marketing back to the streets in November with billboard ads featuring world leaders – including President Obama and the Pope – kissing other leaders on the mouth … Continue reading
3D Projections Move from Land to Water
With many brands taking a back seat to creative product launching, Nike went full-force with innovation to—quite literally—launch the Jordan Melo M8, the latest in the collection designed exclusively with New York Knicks forward Camelo Anthony. Using special effects and … Continue reading
Travel and the Evolving Experience Marketplace
As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading
Projection Cleans Up, Fills In, and Trips Out
A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading
Is a taxi topper the best place for your QR code? How about on television?
As I was waiting for a bus yesterday, I noticed a cab drive by with an ad on top featuring a QR code. While I did have my smartphone out (to check the bus schedule), I’m certainly not fast enough … Continue reading
Progressions in Projections
Oy, rough morning here in Chicago. Thankfully, there are always awesome projection mapping executions to keep us distracted! And while we’ve seen our fair share of projections ’round these parts, we can convincingly say that we’ve never seen one with … Continue reading
SXSWe’ve Arrived
SXSW Interactive – we’re coming for ya. But don’t worry, we’re bringing the music. Yes, Upshot’s SXSW Interactive coverage team has arrived in Austin, and just like last year, we’ll be covering the town with our QR-coded stickers. (Unlike last … Continue reading
Are Lights and Lasers the Answers to Ad Overload?
Ever since Sao Paulo decided to ban billboards, ad folks in the US (and around the world) have nervously wondered, “Could it happen here?” While it’s hard to say, we’ll soon know what that scenario would look like, thanks to … Continue reading
Electronic Gladiators on Four Wheels
Since it’s Friday, and since we just filled your head with a TON of content in our 2011 Trends Smartshot webinar, we’ll stick with the shiny stuff for now. Enjoy the video above, which equips skateboarders with the tools to … Continue reading
Whoa-Worthy Window
We’re no strangers to interactive store windows ’round these parts, as we’ve previously shared more than a handful of examples with you. But as the technology improves, so do the executions, and this installation from the Swedish clothing company WeSC … Continue reading