Category Archives: Mobile Marketing

Marketing February 4, 2011

The Super Bowl’s Super Tweeters

I know, I know – many of our readers are still smarting, since their beloved Bears aren’t playing this weekend. Well, it probably won’t help to know that our neighbors to the North are already winning another battle: the ever-important … Continue reading →

Marketing January 27, 2011

Love the PLAYR, Love the Game

Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading →

Sociocultural Trends January 12, 2011

Can We Find A Place for Check-Ins? (And Should We?)

The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading →

Sociocultural Trends December 22, 2010

Best of 2010 on The Awesome Blog – Part 3

Well, this is it for us in 2010. To tide you over until January, we’ve been taking a look back at the best of the blog in 2010. (In case you missed ‘em, here are parts one and two.) And … Continue reading →

Technology December 21, 2010

Best of 2010 on The Awesome Blog – Part 2

Following up on yesterday’s post, here’s Part 2 of The Awesome Blog’s greatest hits from 2010. The launch of our Upshot Smartshot series of 15 minute webinars has been a huge success so far. You can see the past webinars … Continue reading →

Sociocultural Trends December 16, 2010

Life in The OOC, Coming to Life – Part 2

(For Part 1 of this post – on how Gap used foursquare in their interactive banner ads – click here.) While the aforementioned Gap partnership is a smart move by foursquare, it’s small potatoes compared to what they’re currently testing … Continue reading →

Sociocultural Trends

Life in The OOC, Coming to Life – Part 1

As we called out in our “Life in the OOC” trend for 2011, we’ve reached a point where trying to distinguish between the “offline world” and the “online world” is increasingly counterproductive. Consumers (and not just the cutting-edge ones) are … Continue reading →

Sociocultural Trends December 9, 2010

The Story Behind the Store Windows

The flipside of freezing your tuchus off in December? If you do make it past your front door, you’re bound to be treated to some spectacular sights – especially if you venture past some department store windows. But in addition … Continue reading →

Technology November 10, 2010

Invisible Pop-Ups & Augmented Windows

It’s been a while since we checked in on augmented reality, the technology which overlays virtual items on views of the real world. What started as a gimmicky look into the future has developed into an increasingly practical tool for … Continue reading →

Marketing October 18, 2010

There’s Lots to Like about QR Codes

If two of our Smartshot webinars – on Facebook Like and QR code marketing – got together and had a baby, we think that’d end up begetting some good looking offspring. (Not to mention, the process would only take 15 … Continue reading →