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Category Archives: Mobile Marketing
What will it take for YOU to go CASH-LESS?
I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading
Apple’s Next App Frontier: B2B
Apple recently announced their Volume Purchase Program—in essence the ability for developers to sell their apps en masse, to groups, organizations, etc. What seems like a simple program opens up a world of possibilities for developers or companies with an … Continue reading
A Winning Example of a Branded Mobile App
Well played branded mobile apps seem to be elusive in the iTunes App Store, but Falling Stars by Trident Vitality Gum strikes the right chord. This beautiful audio/visual music creator already has over 150,000 downloads and a surprisingly high average … Continue reading
Is a taxi topper the best place for your QR code? How about on television?
As I was waiting for a bus yesterday, I noticed a cab drive by with an ad on top featuring a QR code. While I did have my smartphone out (to check the bus schedule), I’m certainly not fast enough … Continue reading
Upshot Smartshot #7: Twitterphobics Anonymous
Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading
Progressions in Projections
Oy, rough morning here in Chicago. Thankfully, there are always awesome projection mapping executions to keep us distracted! And while we’ve seen our fair share of projections ’round these parts, we can convincingly say that we’ve never seen one with … Continue reading
Why don’t more brands create mobile games?
Today’s installment comes from David Albert, SVP of Interactive at Upshot. Follow David on Twitter @davidpaulalbert. By far, the number one activity on smartphones is mobile gaming. Games are the most downloaded apps in both free and paid categories in … Continue reading
SXSWrapup (Part 10): Deep Thoughts
While we’ve covered a ton of ground in our SXSWrapups (click here to see where we left off), all that big picture thinking was just the beginning of all the brilliant ideas that were thrown around in Austin. Don’t worry … Continue reading
Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic)
With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about … Continue reading
Digging a Bit Deeper into AmEx + foursquare
Our SXSWrapup will continue momentarily, but we’ve got one piece of unfinished business to handle first. Before we headed out to SXSW Interactive, we tipped you off to foursquare’s new partnership with American Express (at the very bottom of that … Continue reading