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Category Archives: Mobile Marketing
BANG! And they’re off!: An Update on Mobile Payment
The buzz about mobile payment is turning into a roar. Just a couple days ago, ISIS, the NFC-based mobile-payment venture founded by AT&T, Verizon, and T-Mobile, announced that it has teamed up with Coca-Cola, Foot Locker, Macy’s, and several other … Continue reading
The Future is Mobile Payment: Or How I Learned to Stop Worrying and Love NFC
Want to make a purchase? Disappointed by our severely uncool current payment options? Debit and credit cards are so last year. Checks have all but crossed the line into social taboo. And cash is basically, like, archaic. Ugh, it’s like … Continue reading
Buy Milk and TP While Waiting on the Train? Sure, Why Not.
Last year, a virtual grocery store in a South Korea subway station debuted and let consumers scan a QR code to purchase hundreds of common items straight from their smartphones. With the ability to have orders delivered straight to consumers’ … Continue reading
Social Media Scores at Super Bowl
As crazy as it sounds, late night host Jimmy Fallon may have said it best when tweeting live through the Super Bowl last night—“Feels like hashtags are jumping the shark.” In the first set of commercials alone, Bud Light with … Continue reading
What will it take for YOU to go CASH-LESS?
I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading
Apple’s Next App Frontier: B2B
Apple recently announced their Volume Purchase Program—in essence the ability for developers to sell their apps en masse, to groups, organizations, etc. What seems like a simple program opens up a world of possibilities for developers or companies with an … Continue reading
A Winning Example of a Branded Mobile App
Well played branded mobile apps seem to be elusive in the iTunes App Store, but Falling Stars by Trident Vitality Gum strikes the right chord. This beautiful audio/visual music creator already has over 150,000 downloads and a surprisingly high average … Continue reading
Is a taxi topper the best place for your QR code? How about on television?
As I was waiting for a bus yesterday, I noticed a cab drive by with an ad on top featuring a QR code. While I did have my smartphone out (to check the bus schedule), I’m certainly not fast enough … Continue reading
Upshot Smartshot #7: Twitterphobics Anonymous
Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading
Progressions in Projections
Oy, rough morning here in Chicago. Thankfully, there are always awesome projection mapping executions to keep us distracted! And while we’ve seen our fair share of projections ’round these parts, we can convincingly say that we’ve never seen one with … Continue reading