Category Archives: In-Store

Technology March 18, 2011

Un-Misunderstanding Shopper Marketing

Here at Upshot, we understand that shopper marketing is often misunderstood. We figured we could start to unravel the mystery in 79 seconds through the video above, which was recently featured in the Adweek/Brandweek/Mediaweek family of publications. This video complemented … Continue reading →

Clients March 9, 2011

Upshot Smartshot #6: A Message to You Foodie (2011)

As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading →

Marketing March 7, 2011

Upshot Presents the Air Presenter

In today’s post, we’re excited to share our exclusive coverage of the Air Presenter gesture-based presentation system, featuring the radarTOUCH. Upshot managed to get our hands on the first radarTOUCH shipped to the US, and we’ve already recognized a number … Continue reading →

Technology February 18, 2011

Be a Multilingual Tiger in Bed

Now there’s a headline that’ll get your attention! But, take it easy – the only naughtiness happening here is allowing so much time to elapse since our last augmented reality roundup! In the meantime, we’ve seen a ton of fantastic … Continue reading →

Sociocultural Trends February 3, 2011

Google Gets an A+ on Its Art Project

I’m not sure what class Google is taking, but it’s definitely the star student. There was clearly some extra-curricular work behind their just-released Google Art Project, which delivers over a thousand works from 17 of the world’s finest museums right … Continue reading →

Marketing January 25, 2011

In the Mood for Something Small

We’ve blown through a slew of Sized Right examples in our trends report and Smartshot webinar, covering an admittedly wide range of applications. After all, Sized Right is our most versatile trend for 2011, with implications in-store, at home, in … Continue reading →

Sociocultural Trends January 18, 2011

Whoa-Worthy Window

We’re no strangers to interactive store windows ’round these parts, as we’ve previously shared more than a handful of examples with you. But as the technology improves, so do the executions, and this installation from the Swedish clothing company WeSC … Continue reading →

Sociocultural Trends December 22, 2010

Best of 2010 on The Awesome Blog – Part 3

Well, this is it for us in 2010. To tide you over until January, we’ve been taking a look back at the best of the blog in 2010. (In case you missed ‘em, here are parts one and two.) And … Continue reading →

Sociocultural Trends December 16, 2010

Life in The OOC, Coming to Life – Part 1

As we called out in our “Life in the OOC” trend for 2011, we’ve reached a point where trying to distinguish between the “offline world” and the “online world” is increasingly counterproductive. Consumers (and not just the cutting-edge ones) are … Continue reading →

Sociocultural Trends December 9, 2010

The Story Behind the Store Windows

The flipside of freezing your tuchus off in December? If you do make it past your front door, you’re bound to be treated to some spectacular sights – especially if you venture past some department store windows. But in addition … Continue reading →