In our lengthy coverage of QR codes and barcode marketing in general, we’ve repeatedly referenced Stickybits without ever diving into how the platform actually works. There’s a reason for that – a couple, actually. But, with Doritos, Pepsi, Ben & Jerry’s, and other CPG giants flirting with the service, we certainly owe them a glance [...]

That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. But, if you’d prefer the straight text, continue reading below.

In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than monitoring and responding is proactively influencing these conversations. To do this, you could follow the [...]

Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of the webinar if you download a QR code reader to your smartphone before watching . [...]

We’ve got another free, 15 minute Smartshot webinar in the works! Next Wednesday, July 7th, we’ll be hosting a session on the topic of QR codes. Starting at 2PM (Central), we’ll cover: What are QR Codes? Which marketers are using QR Codes most effectively? What are other potential applications for QR Codes, especially in-store? If [...]

Most adults like to think that they’ve outgrown the petty motivators from their childhoods: the gold star, the cub scout/girl scout badge, the varsity jacket. But, judging by the way most adults have responded to services like foursquare and Farmville, it’s clear that things haven’t really changed all that much. And, as marketers watch these [...]

We’ve previously mentioned that 2010 is poised to be a big year for QR codes, as big carriers and big brands have big plans for the technology. It certainly doesn’t hurt that Verizon is now calling attention to the ScanBuy barcode reader in their TV, print, and in-store ads (thanks to Kyle Bruner for the [...]

Thanks to everyone who attended Upshot’s first Smartshot webinar!  For those that missed it (or just want to see it again), we’ve posted the webinar above. If you’d like to learn more, we encourage you to check out our previous entries on the topic: “POTTY POSTING” Column: What the Web Will Be Like with Facebook’s [...]

Well, then! Despite being only a week old, Facebook’s new social plugins (i.e. the “like” button which we covered in this week’s Potty Posting) have already been added to over 50,000 websites. Looks like we’ll have to continue boring George Parker with Facebook talk. In the Potty Posting, we emphasized that the ultimate potential of [...]

Looking for some last-minute plans for this weekend? Guess what? So is your canine companion. Throw him a bone, will ya? Fortunately, our friends (and sister agency) Neighbor are launching Petco’s Natural Neighborhood Festival this weekend. Participating Petco stores across the country will be offering tips on grooming, training, dog walking, and more. And, if [...]