Archive for the ‘In-Store’ Category

QR Codes Gaining QRedibility

You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

Continued...

The iPhone-izing of Everything

As we’ve mentioned in our discussions of Immersive Sensory Experiences, the increasing prevalence of engaging technologies has driven consumers’ expectations through the roof.  No longer confined to early adopters, it’s the everyday consumer who now expects evermore immersive experiences from all forms of media.
While Steve Jobs can’t take all the credit for this trend, we’d [...]

Continued...

More than a Cosmetic Change

From a marketer’s vantage point, few would argue that 2010’s biggest question goes something like this:
As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity?
Sound familiar? Of course it does; we lifted that from trend #2 – Down-to-Earth-ism – from our 10 Trends for 2010. The resilience of the [...]

Continued...

The New Public Gym

Ok people. We know January’s habitually a month of soon-to-be-abandoned hopes for shedding the extra baggage you brought home over the holidays.
But, did we miss the memo on the public workout fad?
First, Gap announces that they’re temporarily dedicating their NYC concept store to workout attire, and partnered with Crunch gym to bring in trainers for [...]

Continued...

Projection Predictions

So, you didn’t heed our warning about the rise of 3D, and now you’re scrambling after last week’s follow-up.
Let’s not make that mistake again.
In October, we mentioned that the size debate between smartphones and e-readers and netbooks and notebooks could be completely sidestepped by mini projection technologies. With the announcement of the Light Touch Interactive [...]

Continued...

Window Wonderland

Since it was posted just as we were heading out to vacation, we wanted to make sure you didn’t miss the annual NYC Holiday Window Survey from the fine folks at PSFK.
The hundred or so images certainly indulge in the fantastical and whimsical, with our personal favorites coming from the imaginative “Compendium of Curiosities” series [...]

Continued...

Well, look who’s betting on QR codes!

Ohhh, this is going to be awkward.
See, friend-of-The-Source Kiki Bruner had this longstanding tryst that did not end well. He put everything into the relationship, but got nothing back, and now his temptress is going to be getting all kinds of media attention.
We’re referring to QR codes, of course.
Way back in March of 2007, we [...]

Continued...

Squatters Wilkommen

What’s a retailer to do when, as an act of political resistance, a bunch of pesky artists start squatting in one of their stores?
Embrace it, of course.
At least, that’s the approach taken by an Ikea store in Hamburg. Gentrification of the area has eliminated many of the homes and workplaces for artists and designers in the region, [...]

Continued...

Augment Your Next Meal

We keep saying it – augmented reality is rapidly moving from goofy toy to practical application.
Next up, Zagat’s free NRU smartphone app (which is supposed to sound like “near you,” but sounds more like “niroo”), which will plot Zagat-rated restaurants in your vicinity on a virtual compass. Now if only they could integrate these famous [...]

Continued...

A Good Guide and a Good Use of The OOC

Here’s another great example of applying The OOC to extremely practical ends. We touched on the Good Guide website many moons ago in a Potty Posting, as an impartial guide to the health, environmental and social impacts of products we purchase. At the time, the site was great if you had purchased items at the [...]

Continued...

Suggest Something Awesome

  1. (valid email required)
 

cforms contact form by delicious:days

Content so awesome, it needs its own box