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Category Archives: Guerilla / Ambient
Reluctant Hunter Meets Subservient Bear, Shenanigans Ensue
D’oh! In yesterday’s coverage of innovative marketing via online videos, we meant to include Tipp-Ex’s Youtube takeover that’s currently running on the brand’s Youtube channel. We’re glad we forgot it, though, since it deserves a more in-depth look. The campaign … Continue reading
Spreading Smiles
Delighting consumers. Hidden surprises. We’ve mentioned them once or twenty times here on the Awesome Blog. But, underlying this trend was the idea that brands touting “big happiness” would struggle to deliver upon that promise in a period of great … Continue reading
How Sticky Will Stickybits Be?
In our lengthy coverage of QR codes and barcode marketing in general, we’ve repeatedly referenced Stickybits without ever diving into how the platform actually works. There’s a reason for that – a couple, actually. But, with Doritos, Pepsi, Ben & … Continue reading
Projectile Conversations via Slingshot
You know this much by now: if it’s Friday and you’re on the Awesome Blog, there’s a good chance you’ll be reading about some awesome projection executions. But, before you dismiss us as being a little too predictable, admit that … Continue reading
The Best Display Ad Ever?
There’s a reason that display ads (formerly known as banner ads) often leave a bad taste in consumers’ mouths: so many of them are just outright terrible. Cluttering up a user’s screen with dancing babies hocking insurance or flashing banners … Continue reading
OK Samsung, you are officially mega-awesome
We admit it, Samsung. We’re impressed. A couple of weeks ago, we sang your praises for your excellent use of projection, and gave you props for supplementing your event marketing with foursquare. But you couldn’t stop there, could you? You … Continue reading
Crumbling Amsterdam Building Reveals Lush, Hidden Ecosystem
And you don’t need to consume any of Amsterdam’s famous Space Pastries to see it! Nah, it’s another fantastic projection, of course. In this case, there’s a brand behind the magic, as Samsung used this tactic to introduce their new … Continue reading
Actually, you’re SUPPOSED to deface this billboard.
These days, it’s hard to know how we’re supposed to feel about graffiti. Is it art? Even if it is art, should we remove it? But the one thing we can agree on is that we don’t want to encourage … Continue reading
High-Engagement Rings
About a week ago, we talked a bit about the tendency for some shiny objects to distract from a campaign’s message. As always, we mentioned that we prefer the simple ideas, brilliantly activated. Like the campaign pictured to the right, … Continue reading
Putting “Delighting Consumers with Hidden Surprises” to Work
Among our 10 Trends for 2010, Delighting Consumers with Hidden Surprises was, admittedly, the longshot. It seemed reasonable to predict that many brands and retailers would tire of going bigger and brighter in order to break through marketing clutter, and … Continue reading