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Category Archives: Experiential Marketing
Pacifico Quenches Our Thirst for QR Codes
After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of … Continue reading
It’s Hard to Be Naughty when You’re Busy Being Silly
Let’s acknowledge this right off the bat: this is a silly idea. A “naughty” experiment? From Volvo?? Puh-lease. You’re no Axe. But, if we remove this ridiculous premise, there’s actually something salvageable from this campaign. We’ve thrown around some “social … Continue reading
Projectile Conversations via Slingshot
You know this much by now: if it’s Friday and you’re on the Awesome Blog, there’s a good chance you’ll be reading about some awesome projection executions. But, before you dismiss us as being a little too predictable, admit that … Continue reading
Sensory Indulgence, Courtesy of Dita von Teese
Many of our conversations about Immersive Sensory Experiences have focused on physical experiences: 3D projections, gesture-response technologies, and other interactive tactics that completely indulge the senses. But, there’s no reason to think these principles are restricted to the offline world. … Continue reading
Careful with that Thing!
You can’t just go around throwing plasma bolts in the middle of a busy Hollywood intersection – you’ll poke somebody’s eye out! Unless it’s just an interactive window display from InWindow Outdoor. In yet another example of the movie industry’s … Continue reading
Why the iPad Might Put Your Concierge out of Work
In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than … Continue reading
OK Samsung, you are officially mega-awesome
We admit it, Samsung. We’re impressed. A couple of weeks ago, we sang your praises for your excellent use of projection, and gave you props for supplementing your event marketing with foursquare. But you couldn’t stop there, could you? You … Continue reading
Crumbling Amsterdam Building Reveals Lush, Hidden Ecosystem
And you don’t need to consume any of Amsterdam’s famous Space Pastries to see it! Nah, it’s another fantastic projection, of course. In this case, there’s a brand behind the magic, as Samsung used this tactic to introduce their new … Continue reading
Actually, you’re SUPPOSED to deface this billboard.
These days, it’s hard to know how we’re supposed to feel about graffiti. Is it art? Even if it is art, should we remove it? But the one thing we can agree on is that we don’t want to encourage … Continue reading
Your Supporting Role in THE MOST IMPORTANT MOVIE EVER
In case you weren’t aware, Avatar is the BIGGEST MOVIE EVER. It’s also the #1 MOVIE IN THE WORLD and THE MOST IMPORTANT THING EVER MADE BY HUMAN HANDS. Or, at least that’s what their ads tend to say. And … Continue reading