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Category Archives: Experiential Marketing
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading
Invisible Pop-Ups & Augmented Windows
It’s been a while since we checked in on augmented reality, the technology which overlays virtual items on views of the real world. What started as a gimmicky look into the future has developed into an increasingly practical tool for … Continue reading
Test Driving A New Tactic
For a while, auto companies were easy targets for ad critics, since every ad drew from the same stable of cliches: a car racing along a winding hillside road, with the announcer’s silky-smooth voice ticking off various features and accolades. … Continue reading
Rise of the Machines
Since we mentioned vending machines in our latest Potty Posting, it struck us as a good time to catch up on what’s pending in the world of vending. Believe it or not, it’s quite the happening place to be. Part … Continue reading
Projections + Projectile People = Party
As much as we love projections here at The Awesome Blog, we would’ve shared this “Off the Planet” exhibition from Red Bull simply because we haven’t previously passed along a projection on snow (although we have seen just about everything … Continue reading
Billboards that Party Harder than You Do
You know the drill by now. We kicked off our 10 Trends for 2010. We told you that Immersive Sensory Experiences were being delivered across all forms of media, and that your marketing would have to indulge consumers’ senses to … Continue reading
Reading is Fundamental(ly Changing)
We’ve had plenty to say about the future of print publications here on the Awesome Blog. Naturally, our discussion focused on mass media like magazines and newspapers, since that’s traditionally where marketers have fit into the mix. But, in case … Continue reading
Keep On (Food) Truckin’
If you’ve been paying any attention at all to recent food trends, you’ll know that the only thing hotter than packing things between pieces of fried chicken is serving high-end street food from mobile trucks. Adventurous chefs like the folks … Continue reading
Checking-in with foursquare
With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no … Continue reading
Spreading Smiles
Delighting consumers. Hidden surprises. We’ve mentioned them once or twenty times here on the Awesome Blog. But, underlying this trend was the idea that brands touting “big happiness” would struggle to deliver upon that promise in a period of great … Continue reading