Checking-in with foursquare
With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no worries, we’re glad you’re all coming around. In fact, we’re going to spend the next [...]
Continued...Spreading Smiles
Delighting consumers. Hidden surprises. We’ve mentioned them once or twenty times here on the Awesome Blog. But, underlying this trend was the idea that brands touting “big happiness” would struggle to deliver upon that promise in a period of great uncertainty and skepticism. When we introduced the trend, we felt that brands would best succeed [...]
Continued...Pacifico Quenches Our Thirst for QR Codes
After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of Surfing, we rolled out a program via QR code for the event’s attendees. Better yet, [...]
Continued...It’s Hard to Be Naughty when You’re Busy Being Silly
Let’s acknowledge this right off the bat: this is a silly idea. A “naughty” experiment? From Volvo?? Puh-lease. You’re no Axe. But, if we remove this ridiculous premise, there’s actually something salvageable from this campaign. We’ve thrown around some “social experiments” ourselves here at Upshot, and they often make for fun bits of trivia after [...]
Continued...Projectile Conversations via Slingshot
You know this much by now: if it’s Friday and you’re on the Awesome Blog, there’s a good chance you’ll be reading about some awesome projection executions. But, before you dismiss us as being a little too predictable, admit that you didn’t expect us to be covering slingshots in the same post, right? Meet the [...]
Continued...Sensory Indulgence, Courtesy of Dita von Teese
Many of our conversations about Immersive Sensory Experiences have focused on physical experiences: 3D projections, gesture-response technologies, and other interactive tactics that completely indulge the senses. But, there’s no reason to think these principles are restricted to the offline world. While touch, smell, and taste are (hopefully) inaccessible online, clever digital marketers can still take [...]
Continued...Careful with that Thing!
You can’t just go around throwing plasma bolts in the middle of a busy Hollywood intersection – you’ll poke somebody’s eye out! Unless it’s just an interactive window display from InWindow Outdoor. In yet another example of the movie industry’s willingness to embrace Immersive Sensory Experiences, the above display is part of an OOH campaign [...]
Continued...Why the iPad Might Put Your Concierge out of Work
In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than monitoring and responding is proactively influencing these conversations. To do this, you could follow the [...]
Continued...OK Samsung, you are officially mega-awesome
We admit it, Samsung. We’re impressed. A couple of weeks ago, we sang your praises for your excellent use of projection, and gave you props for supplementing your event marketing with foursquare. But you couldn’t stop there, could you? You knew we were a sucker for those Youtube takeovers, which always end up being immersive [...]
Continued...Crumbling Amsterdam Building Reveals Lush, Hidden Ecosystem
And you don’t need to consume any of Amsterdam’s famous Space Pastries to see it! Nah, it’s another fantastic projection, of course. In this case, there’s a brand behind the magic, as Samsung used this tactic to introduce their new 3D LED TVs. The captivating projection was complemented with a station where pedestrians could see [...]
Continued...Suggest Something Awesome
Content so awesome, it needs its own box
- Checking-in without foursquare
September 2, 2010 - 1 Comment - Checking-in with foursquare
August 31, 2010 - The Best of Last Week on TheAwesomeBlog.Net
August 30, 2010 - Spreading Smiles
August 27, 2010 - 1 Comment - Radically Accurate Demography
August 26, 2010
- Luke Martin commented on Checking-in without foursquare
- Brian Asner commented on Ford Has Facebook All Figured Out
- Brian Asner commented on Pacifico Quenches Our Thirst for QR Codes
- Luke Martin commented on Pacifico Quenches Our Thirst for QR Codes
- kevin gruber commented on Help Send Upshot to SXSW 2011!
Above the Line After the App Airline Industry Architecture Augmented Reality Beer, Wine, and Spirits Boomers Branded Utility Branding Concierge Culture Consumer Controlled Conversations Corporate Social Responsibility CPGs Delighting Consumers with Hidden Surprises Digital Digitally Enabled Shopper Event Marketing Experiential Marketing Food Future / Predictions Gaming General Design and Art Gen X Gen Y / Millenials Graphic Design Green Movement Guerilla / Ambient Health and Beauty Hometown's Hero Immersive Sensory Experiences In-Store Innovation Location-Based Social Networks / Services Men Mobile Mobile Marketing Movies Music New Austerity / Down-to-Earth-ism Niche Networks / Micro Communities Online Online-Offline Convergence Outdoor Out of Home Packaging Pop Up Retail Potty Postings Print Projection Promotional Marketing QR Codes / Barcodes Radical Demography Regional Reputation Economy Retail Design Smartshot Webinars Smart Stuff Sports The Awesome Blog The Source / Upshot Travel Typography and Fonts Ubiquitous Connoisseurship Useful Timesavers Women Word of Mouth
