With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no worries, we’re glad you’re all coming around. In fact, we’re going to spend the next [...]

Delighting consumers. Hidden surprises. We’ve mentioned them once or twenty times here on the Awesome Blog. But, underlying this trend was the idea that brands touting “big happiness” would struggle to deliver upon that promise in a period of great uncertainty and skepticism. When we introduced the trend, we felt that brands would best succeed [...]

After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of Surfing, we rolled out a program via QR code for the event’s attendees. Better yet, [...]

Let’s acknowledge this right off the bat: this is a silly idea. A “naughty” experiment? From Volvo?? Puh-lease. You’re no Axe. But, if we remove this ridiculous premise, there’s actually something salvageable from this campaign. We’ve thrown around some “social experiments” ourselves here at Upshot, and they often make for fun bits of trivia after [...]

You know this much by now: if it’s Friday and you’re on the Awesome Blog, there’s a good chance you’ll be reading about some awesome projection executions. But, before you dismiss us as being a little too predictable, admit that you didn’t expect us to be covering slingshots in the same post, right? Meet the [...]

Many of our conversations about Immersive Sensory Experiences have focused on physical experiences: 3D projections, gesture-response technologies, and other interactive tactics that completely indulge the senses. But, there’s no reason to think these principles are restricted to the offline world. While touch, smell, and taste are (hopefully) inaccessible online, clever digital marketers can still take [...]

You can’t just go around throwing plasma bolts in the middle of a busy Hollywood intersection – you’ll poke somebody’s eye out! Unless it’s just an interactive window display from InWindow Outdoor. In yet another example of the movie industry’s willingness to embrace Immersive Sensory Experiences, the above display is part of an OOH campaign [...]

In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than monitoring and responding is proactively influencing these conversations. To do this, you could follow the [...]

We admit it, Samsung. We’re impressed. A couple of weeks ago, we sang your praises for your excellent use of projection, and gave you props for supplementing your event marketing with foursquare. But you couldn’t stop there, could you? You knew we were a sucker for those Youtube takeovers, which always end up being immersive [...]

And you don’t need to consume any of Amsterdam’s famous Space Pastries to see it! Nah, it’s another fantastic projection, of course. In this case, there’s a brand behind the magic, as Samsung used this tactic to introduce their new 3D LED TVs. The captivating projection was complemented with a station where pedestrians could see [...]