Category Archives: Experiential Marketing

Marketing October 19, 2011

Travel and the Evolving Experience Marketplace

As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading →

Marketing October 17, 2011

Content Marketing 101: Rules of Engagement—our Top Ten List

Brain Camp is Upshot’s internal training series. Seminars, workshops, presenters, and screenings inspire and inform Upshotters via exposure to innovative technologies, new trends and influential individuals. Today’s post is part 2 of 2 of a recap of a recent Brain … Continue reading →

Marketing October 13, 2011

Content Marketing 101: Take Inventory! Putting your earned media to use

Brain Camp is Upshot’s internal training series. Seminars, workshops, presenters, and screenings inspire and inform Upshotters via exposure to innovative technologies, new trends and influential individuals. Today’s post is part 1 of 2 of a recap of a recent Brain … Continue reading →

Clients August 26, 2011

Projection Cleans Up, Fills In, and Trips Out

A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading →

Sociocultural Trends August 15, 2011

Want to build some brand street cred? Just start a record label.

Brands dabbling in the music publishing arena is nothing new. Starbucks has been playing in the space for over a decade with their Hear Music label, and countless brand promotions have backed artists, tours, and exclusive releases. Where back in … Continue reading →

Clients May 27, 2011

Progressions in Projections

Oy, rough morning here in Chicago. Thankfully, there are always awesome projection mapping executions to keep us distracted! And while we’ve seen our fair share of projections ’round these parts, we can convincingly say that we’ve never seen one with … Continue reading →

Marketing April 25, 2011

Why don’t more brands create mobile games?

Today’s installment comes from David Albert, SVP of Interactive at Upshot. Follow David on Twitter @davidpaulalbert. By far, the number one activity on smartphones is mobile gaming. Games are the most downloaded apps in both free and paid categories in … Continue reading →

Marketing April 19, 2011

SXSWrapup (Part 9): Selling Yourself at SXSW

While we’ve had more than enough analysis of the panels at SXSWi (we left off here), there’s one big piece that we haven’t really referenced. No, not the BBQ, or the free beer, or the free parties. Rather, it’s the … Continue reading →

Technology February 18, 2011

Be a Multilingual Tiger in Bed

Now there’s a headline that’ll get your attention! But, take it easy – the only naughtiness happening here is allowing so much time to elapse since our last augmented reality roundup! In the meantime, we’ve seen a ton of fantastic … Continue reading →

Sociocultural Trends February 11, 2011

Are Lights and Lasers the Answers to Ad Overload?

Ever since Sao Paulo decided to ban billboards, ad folks in the US (and around the world) have nervously wondered, “Could it happen here?” While it’s hard to say, we’ll soon know what that scenario would look like, thanks to … Continue reading →