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Category Archives: Event Marketing
Check Out Who’s Checked-In
In the Year of Location, things sure do change quickly. So, we’re not all that surprised to see a lot of noteworthy foursquare campaigns coming out since our last update. And why not start with the biggest, brightest, and presumably … Continue reading
Billboards that Party Harder than You Do
You know the drill by now. We kicked off our 10 Trends for 2010. We told you that Immersive Sensory Experiences were being delivered across all forms of media, and that your marketing would have to indulge consumers’ senses to … Continue reading
POTTY POSTING – Has Stickybits Discovered Mobile’s Missing Link?
What better way to brighten up a gloomy Monday than with a brand new Potty Posting? Look, I think I see the sun peeking out already! In this Posting, we take a sneak peek at what Stickybits is about to … Continue reading
Keep On (Food) Truckin’
If you’ve been paying any attention at all to recent food trends, you’ll know that the only thing hotter than packing things between pieces of fried chicken is serving high-end street food from mobile trucks. Adventurous chefs like the folks … Continue reading
Checking-in without foursquare
Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures … Continue reading
Checking-in with foursquare
With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no … Continue reading
Snoop Dogg Smokes a Live Streaming Video Record
Just as we were making the argument that live streaming video offers compelling opportunities for brands (but remains largely overlooked), the company behind Mafia Wars went ahead and notched 2 million live views for a recent live campaign (setting a … Continue reading
Pacifico Quenches Our Thirst for QR Codes
After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of … Continue reading
We’ll Do It Live!
After last year’s SXSW Interactive conference, when our heads were still spinning with augmented reality apps and location-based social networks and gesture based technologies, we came to an unexpected conclusion: many of the most engaging consumer interactions were being delivered … Continue reading
It’s Hard to Be Naughty when You’re Busy Being Silly
Let’s acknowledge this right off the bat: this is a silly idea. A “naughty” experiment? From Volvo?? Puh-lease. You’re no Axe. But, if we remove this ridiculous premise, there’s actually something salvageable from this campaign. We’ve thrown around some “social … Continue reading