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Category Archives: Event Marketing
The Super Bowl’s Super Tweeters
I know, I know – many of our readers are still smarting, since their beloved Bears aren’t playing this weekend. Well, it probably won’t help to know that our neighbors to the North are already winning another battle: the ever-important … Continue reading
Electronic Gladiators on Four Wheels
Since it’s Friday, and since we just filled your head with a TON of content in our 2011 Trends Smartshot webinar, we’ll stick with the shiny stuff for now. Enjoy the video above, which equips skateboarders with the tools to … Continue reading
Can We Find A Place for Check-Ins? (And Should We?)
The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
Food-Less Food Trucks
We all know that tweeting food trucks are the hottest thing to hit the streets since rollerblades (wait, when did those stop being cool?), since they provide restaurants with a fantastic opportunity to offer limited-quantity, location-specific, and exclusive eats directly … Continue reading
“Like” On Location
In the six months since we first covered Facebook’s social plugins and instant personalization features, over two million sites have implemented these services. It’s safe to say that Facebook’s little experiment is going well. But while the Like button has … Continue reading
Projection mapping hits the US! And it smells great!
Yes, yes, YES! After months (years?) of showing you amazing projection mapping projects from around the world, we’ve finally got a domestic example to share with you! U-S-A! U-S-A! U-S… wait, what? This projection was shown in London, too? Ah … Continue reading
POTTY POSTING – Set the Ex-Sample
No trick-or-treating required; we’ve got some sweet candy for your brain, in the form of our latest Potty Posting! Following up on our most recent Smartshot, in which we tackled the best practices for world-rocking sampling, this Posting presents you … Continue reading
There’s Lots to Like about QR Codes
If two of our Smartshot webinars – on Facebook Like and QR code marketing – got together and had a baby, we think that’d end up begetting some good looking offspring. (Not to mention, the process would only take 15 … Continue reading
Check Out Who’s Checked-In
In the Year of Location, things sure do change quickly. So, we’re not all that surprised to see a lot of noteworthy foursquare campaigns coming out since our last update. And why not start with the biggest, brightest, and presumably … Continue reading