Archive for the ‘Event Marketing’ Category

There IS Music at SXSW Interactive

But you might need a little guidance.
Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week!
(When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.)
If you’ll be in Austin this week, keep [...]

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Location and Codes and Maps. Oh My!

Holy schnikes, the tech news is flying fast! We knew that the location chatter would be ramping up as SXSW Interactive approached, but this is madness. Let’s help you sort through all of the biggest news.
Oh, and you thought we forgot – stay up to the minute on all the SXSWi news by following us [...]

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Find Yourself on Foursquare

With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived.
Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of Foursquare and other location-based social networks, we’ve compiled a whole slew of marketing applications below. (We’ll [...]

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Breaking through a LOT of Clutter

Uh oh – back to back posts about Twitter? There’d better be a damn good reason for that.
Fortunately, we’ve got one. Regular users may have noticed that some of their tweets were appearing in red today. It’s not a glitch: In honor of World AIDS Day and the associated (RED) campaign, Twitter offered to display [...]

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The War of Art

Long, long ago, we covered the Cut & Paste competition as part of our Potty Posting on “The War of Art – Creative Competitions” (and we do apologize about that color palette – it was a long time ago).
Cut & Paste is still going strong, as is the idea that everyone benefits from bringing [...]

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Who doesn’t have heart for a Pacman cameo?

We’re starting this week off with a new twist on our old favorite: projections! They just keep getting more impressive, don’t they?
The above video comes from a “secret festival” in Britain, and shifts willy-nilly between ancient architecture, ancient video games, and physics-defying, warped building facades. Still, all of our examples seem to come from [...]

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253 Bottles of Booze on the Wall

You all know how much we love LED light installations here at the Awesome Blog. But here’s a simple twist on the idea that requires a bit of audience participation.
This LED wall was created by Bacardi, and has appeared at summer festivals throughout Toronto. But, the LED lights are housed behind circular slots into [...]

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Another App in the Wall

Okay, we might be only talking about the five percenters here, but Apple sure knows how to show off to this select crowd. At a recent developers conference, Apple unveiled the above App wall, displaying the logos of thousands of apps available through their store. Every time one of those apps was purchased, the icon [...]

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The Five Percenters

Behold, the new iPhone 3GS. Surely you’ve heard/seen/read about the hoopla.
But Ad Age does a nice job breaking down exactly what this means for us as marketers. The big takeaways:

built in location-based technology allows for geo-targeted ads and applications

a digital compass tells users which direction they’re facing, and automatically orients maps to that direction. For [...]

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Guerilla Goes Green

We didn’t think graffiti could get much more eco-friendly than the reverse graffiti or sustainable graffiti we’ve previously covered, but a UK company that’s built an entire business on “natural media” would beg to differ.
The company’s called Curb, and they’ve most recently made headlines with their “seatagging” campaigns, which are branding tools that consist of [...]

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