Category Archives: Event Marketing

New Movie Service May Tugg on Your Heartstrings

There’s a new movie service that’s getting some buzz. Meet Tugg. It’s part movie on demand. Part Groupon. Part local promotion. And a whole lot of social fun. They’re still in the beta phase, but have some potential to catch … Continue reading

Pictures Speak Louder

In our 10 trends for 2012, we introduced the idea that, while it’s currently fashionable to encourage every brand to become a media channel, not everyone has the resources (or the authority) to sustain a steady stream of unique content. … Continue reading

Not Much Rock or Sole in the First Summerfest Half Marathon & 10K

Summerfest. Means live music in Milwaukee, in July, in hot weather. Add a half marathon and 10K with a cheeky name Rock ’n Sole. Means running with live music in Milwaukee, in July, in hot weather. What’s better than live … Continue reading

Upshot Smartshot #7: Twitterphobics Anonymous

Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading

Progressions in Projections

Oy, rough morning here in Chicago. Thankfully, there are always awesome projection mapping executions to keep us distracted! And while we’ve seen our fair share of projections ’round these parts, we can convincingly say that we’ve never seen one with … Continue reading

SXSWrapup: That’s a Wrap!

We hope you’ve derived a ton of smarts from our (admittedly long) coverage of SXSW Interactive 2011. If you missed any of our posts, we’ve got links to every one of our SXSWrapups below.

SXSWrapup (Part 9): Selling Yourself at SXSW

While we’ve had more than enough analysis of the panels at SXSWi (we left off here), there’s one big piece that we haven’t really referenced. No, not the BBQ, or the free beer, or the free parties. Rather, it’s the … Continue reading

The Talk of the Town at SXSW

Our QR code music calendar isn’t the only goodie we brought with us to SXSW Interactive. Meet our SXSW Interactive visualizer (at sxsw.upshot.net), which’ll help you navigate the onslaught of tweets that are cascading out of Austin. Click on any … Continue reading

SXSWe’ve Arrived

SXSW Interactive – we’re coming for ya. But don’t worry, we’re bringing the music. Yes, Upshot’s SXSW Interactive coverage team has arrived in Austin, and just like last year, we’ll be covering the town with our QR-coded stickers. (Unlike last … Continue reading

SXSWarmup

[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading