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Category Archives: Event Marketing
Pictures Speak Louder
In our 10 trends for 2012, we introduced the idea that, while it’s currently fashionable to encourage every brand to become a media channel, not everyone has the resources (or the authority) to sustain a steady stream of unique content. … Continue reading
Not Much Rock or Sole in the First Summerfest Half Marathon & 10K
Summerfest. Means live music in Milwaukee, in July, in hot weather. Add a half marathon and 10K with a cheeky name Rock ’n Sole. Means running with live music in Milwaukee, in July, in hot weather. What’s better than live … Continue reading
Upshot Smartshot #7: Twitterphobics Anonymous
Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading
Progressions in Projections
Oy, rough morning here in Chicago. Thankfully, there are always awesome projection mapping executions to keep us distracted! And while we’ve seen our fair share of projections ’round these parts, we can convincingly say that we’ve never seen one with … Continue reading
SXSWrapup: That’s a Wrap!
We hope you’ve derived a ton of smarts from our (admittedly long) coverage of SXSW Interactive 2011. If you missed any of our posts, we’ve got links to every one of our SXSWrapups below.
SXSWrapup (Part 9): Selling Yourself at SXSW
While we’ve had more than enough analysis of the panels at SXSWi (we left off here), there’s one big piece that we haven’t really referenced. No, not the BBQ, or the free beer, or the free parties. Rather, it’s the … Continue reading
The Talk of the Town at SXSW
Our QR code music calendar isn’t the only goodie we brought with us to SXSW Interactive. Meet our SXSW Interactive visualizer (at sxsw.upshot.net), which’ll help you navigate the onslaught of tweets that are cascading out of Austin. Click on any … Continue reading
SXSWe’ve Arrived
SXSW Interactive – we’re coming for ya. But don’t worry, we’re bringing the music. Yes, Upshot’s SXSW Interactive coverage team has arrived in Austin, and just like last year, we’ll be covering the town with our QR-coded stickers. (Unlike last … Continue reading
SXSWarmup
[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading
Upshot Presents the Air Presenter
In today’s post, we’re excited to share our exclusive coverage of the Air Presenter gesture-based presentation system, featuring the radarTOUCH. Upshot managed to get our hands on the first radarTOUCH shipped to the US, and we’ve already recognized a number … Continue reading