Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures out what to make of Facebook Places, Gowalla continues to be the best LBS alternative [...]

With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no worries, we’re glad you’re all coming around. In fact, we’re going to spend the next [...]

Just as we were making the argument that live streaming video offers compelling opportunities for brands (but remains largely overlooked), the company behind Mafia Wars went ahead and notched 2 million live views for a recent live campaign (setting a Ustream record in the process). And what was this cinematic masterpiece that riveted an audience [...]

After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of Surfing, we rolled out a program via QR code for the event’s attendees. Better yet, [...]

After last year’s SXSW Interactive conference, when our heads were still spinning with augmented reality apps and location-based social networks and gesture based technologies, we came to an unexpected conclusion: many of the most engaging consumer interactions were being delivered via plain ol’ streaming videos. Part of this success was attributable to steadily-improving content, but [...]

Let’s acknowledge this right off the bat: this is a silly idea. A “naughty” experiment? From Volvo?? Puh-lease. You’re no Axe. But, if we remove this ridiculous premise, there’s actually something salvageable from this campaign. We’ve thrown around some “social experiments” ourselves here at Upshot, and they often make for fun bits of trivia after [...]

Ford certainly captured the attention of the ad industry by choosing to forgo the Detroit Auto Show for the unveiling of their 2011 Explorer. Instead, Ford opted to become the first major car manufacturer to reveal a new model on a Facebook page, claiming that the car had been so dramatically reinvented that it deserved [...]

You know this much by now: if it’s Friday and you’re on the Awesome Blog, there’s a good chance you’ll be reading about some awesome projection executions. But, before you dismiss us as being a little too predictable, admit that you didn’t expect us to be covering slingshots in the same post, right? Meet the [...]

The fine folks at PSFK shared this fun little phototagging effort from the Orange-sponsored Glastonbury festival. Actually, “little” is probably the wrong word. After all, Orange is trying to break the world record for most people tagged in a single photo, by getting all 70,000 folks to tag themselves in the image (using Facebook Connect). [...]

Hopefully you’ve been enjoying the first stage of the World Cup – we wouldn’t want you to have dropped the ball on that USA-England game. Either way, we figure you must be enjoying the slew of great marketing efforts that have surrounded the games. If you haven’t seen it already, you should definitely spend three [...]