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Category Archives: Digital
SXSWrapup (Part 7): New Weapons in the War on Whiners
After completing yesterday’s basic training, today we’ll get fully embedded in the War on Whiners, figuring out exactly what brands should be doing when it’s time to fire back. But, perhaps your first question isn’t how to respond; maybe you’re … Continue reading
Facebook has Questions, will your Friends and Fans have answers?
Today’s post comes from Celeste Crocker-Payne, Interactive Strategy Director at Upshot. Follow Celeste on Twitter @ccrockerpayne. Earlier this month, Facebook quietly unveiled Facebook Questions to individual users (and shortly thereafter, Brand/Page owners). Facebook Questions allows consumers (or brands) to easily … Continue reading
SXSWrapup (Part 5): The Value of a Facebook Fan is Exactly…
Now that you’ve has a few days to enjoy our awesome barcode marketing infographic, it’s time to take a break from the purty pictures and get back to where we left off with our SXSW recap. Once again, we return … Continue reading
SXSWrapup (Part 3): The Location Story
Ok, back to where we left off with our SXSW coverage. As we discussed in our earlier “killer app” conversation, the real focus of this year’s SXSW was getting previous years’ breakouts to iterate and ramp up to a place … Continue reading
Digging a Bit Deeper into AmEx + foursquare
Our SXSWrapup will continue momentarily, but we’ve got one piece of unfinished business to handle first. Before we headed out to SXSW Interactive, we tipped you off to foursquare’s new partnership with American Express (at the very bottom of that … Continue reading
The Talk of the Town at SXSW
Our QR code music calendar isn’t the only goodie we brought with us to SXSW Interactive. Meet our SXSW Interactive visualizer (at sxsw.upshot.net), which’ll help you navigate the onslaught of tweets that are cascading out of Austin. Click on any … Continue reading
SXSWe’ve Arrived
SXSW Interactive – we’re coming for ya. But don’t worry, we’re bringing the music. Yes, Upshot’s SXSW Interactive coverage team has arrived in Austin, and just like last year, we’ll be covering the town with our QR-coded stickers. (Unlike last … Continue reading
SXSWarmup
[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading
Upshot Presents the Air Presenter
In today’s post, we’re excited to share our exclusive coverage of the Air Presenter gesture-based presentation system, featuring the radarTOUCH. Upshot managed to get our hands on the first radarTOUCH shipped to the US, and we’ve already recognized a number … Continue reading
Be a Multilingual Tiger in Bed
Now there’s a headline that’ll get your attention! But, take it easy – the only naughtiness happening here is allowing so much time to elapse since our last augmented reality roundup! In the meantime, we’ve seen a ton of fantastic … Continue reading