Category Archives: Digital

POTTY POSTING – Twitterphobics Anonymous

[Be sure to check out our accompanying 15-minute Smartshot video! It's live at j.mp/twitterphobics!] Twitterphobia affects over 83.72% of marketers* in the US every year. We’ve seen the devastation it causes. We’ve heard your cries for a cure. And, we’ve … Continue reading

New High Score: Brushing Your Teeth

Today’s post comes from Adam Stipanuk, Interactive Strategy Director at Upshot. The nightly tooth brushing ritual with my two year old daughter goes something like this: we ask our child to say “Arrrr” like a pirate to allow us access … Continue reading

Silly Rabbit, Egg Hunts Aren’t Just for Kids.

Today’s post is by Jaclyn Gordyan. Senior Art Director and perpetually curious mind, discover more about her at Upshot’s main site. Follow Jaclyn on Twitter @JGordyan. All the Peeps, Jelly Bellys and Cadbury Creme Eggs have been eaten. So what’s … Continue reading

SXSWrapup: That’s a Wrap!

We hope you’ve derived a ton of smarts from our (admittedly long) coverage of SXSW Interactive 2011. If you missed any of our posts, we’ve got links to every one of our SXSWrapups below.

SXSWrapup (Part 10): Deep Thoughts

While we’ve covered a ton of ground in our SXSWrapups (click here to see where we left off), all that big picture thinking was just the beginning of all the brilliant ideas that were thrown around in Austin. Don’t worry … Continue reading

SXSWrapup (Part 7): New Weapons in the War on Whiners

After completing yesterday’s basic training, today we’ll get fully embedded in the War on Whiners, figuring out exactly what brands should be doing when it’s time to fire back. But, perhaps your first question isn’t how to respond; maybe you’re … Continue reading

Facebook has Questions, will your Friends and Fans have answers?

Today’s post comes from Celeste Crocker-Payne, Interactive Strategy Director at Upshot. Follow Celeste on Twitter @ccrockerpayne. Earlier this month, Facebook quietly unveiled Facebook Questions to individual users (and shortly thereafter, Brand/Page owners). Facebook Questions allows consumers (or brands) to easily … Continue reading

SXSWrapup (Part 5): The Value of a Facebook Fan is Exactly…

Now that you’ve has a few days to enjoy our awesome barcode marketing infographic, it’s time to take a break from the purty pictures and get back to where we left off with our SXSW recap. Once again, we return … Continue reading

SXSWrapup (Part 3): The Location Story

Ok, back to where we left off with our SXSW coverage. As we discussed in our earlier “killer app” conversation, the real focus of this year’s SXSW was getting previous years’ breakouts to iterate and ramp up to a place … Continue reading

Digging a Bit Deeper into AmEx + foursquare

Our SXSWrapup will continue momentarily, but we’ve got one piece of unfinished business to handle first. Before we headed out to SXSW Interactive, we tipped you off to foursquare’s new partnership with American Express (at the very bottom of that … Continue reading