There’s a reason why we’re not embedding this ad for Tostitos Salsa. Click that link and you’ll see why – it’s definitely worth it.
(And yes, YouTube did it first with that Wario ad a couple of years back. But since that spot’s not online anymore, and since Vimeo did something similar with Honda last year, [...]

You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions covering location-based services, the leading LBS vendors are clearly doubling-down.
For starters, let’s check-in with Foursquare, [...]

Another quick reminder: We’ll be reporting live from SXSW Interactive next week. Be sure to follow Upshot on Twitter to keep up with the latest news!
Speaking of SXSW Interactive, we’re very intrigued to see how folks there will be adjusting to the reality of our After the App trend. Don’t get us wrong; we expect [...]

If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, they’ll obviously want to know which casual gaming is the right match for them.
This article [...]

A quick programming note: We will be covering the upcoming SXSW Interactive Festival via Upshot’s Twitter profile. Please follow @upshot_agency to get up-to-the-minute updates from Austin!
A couple lingering points from our Here and Now (with Foursquare) Potty Posting, before we get back to your regularly scheduled awesomeness.
One caveat that we didn’t get to in the [...]

With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived.
Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of Foursquare and other location-based social networks, we’ve compiled a whole slew of marketing applications below. (We’ll [...]

We’ve got a new Potty Posting available for your reading pleasure! We take a look at location-based social networks like Foursquare and suss out whether there are fruitful marketing opportunities.
Spoiler alert: there are.
Click here for the full-color PDF, and please feel free to share with clients!
Or, if you’d prefer the text only version, continue reading [...]

Wait, we’re talking about online gaming?
Oh, we thought this was going somewhere else.
Well then, how about a follow up on couple of relevant Potty Postings from a few months ago? We had touched upon the popularity of online gaming among women, and a recent study from Q Interactive and Engage Expo provides us with some [...]

As we’ve mentioned in our discussions of Immersive Sensory Experiences, the increasing prevalence of engaging technologies has driven consumers’ expectations through the roof.  No longer confined to early adopters, it’s the everyday consumer who now expects evermore immersive experiences from all forms of media.
While Steve Jobs can’t take all the credit for this trend, we’d [...]