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Category Archives: Digital
Pictures Speak Louder (Part 2)
As we mentioned in yesterday’s post, Instagram has proven to be an extremely simple, seamless technology for users and marketers alike. As a result, over 200 savvy brands have figured out how to use this app to solicit input into … Continue reading
Pictures Speak Louder
In our 10 trends for 2012, we introduced the idea that, while it’s currently fashionable to encourage every brand to become a media channel, not everyone has the resources (or the authority) to sustain a steady stream of unique content. … Continue reading
What will it take for YOU to go CASH-LESS?
I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading
POTTY POSTING – You Know You Make Me Wanna Klout
It’s Potty Posting time! Need a refresher on the purpose of the Potty Posting? Yes or no, here you go. These monthly articles take a humorous, yet informative, approach to emerging cultural trends, new technologies, and innovative marketing tactics. And … Continue reading
Travel and the Evolving Experience Marketplace
As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading
Content Marketing 101: Rules of Engagement—our Top Ten List
Brain Camp is Upshot’s internal training series. Seminars, workshops, presenters, and screenings inspire and inform Upshotters via exposure to innovative technologies, new trends and influential individuals. Today’s post is part 2 of 2 of a recap of a recent Brain … Continue reading
Projection Cleans Up, Fills In, and Trips Out
A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading
Want to build some brand street cred? Just start a record label.
Brands dabbling in the music publishing arena is nothing new. Starbucks has been playing in the space for over a decade with their Hear Music label, and countless brand promotions have backed artists, tours, and exclusive releases. Where back in … Continue reading
How I Learned to Stop Worrying and Love the Google+
“This is it?” I couldn’t help but feel a bit underwhelmed with the all-but-blank screen that greeted me upon my long-awaited first look at Google+. I really wanted to love it, but there was very little to react to at … Continue reading
Someone at K-Swiss Has ENORMOUS Cahones
When evaluating a potential spokesperson, marketers generally ensure that the candidate embodies the values of the brand and isn’t associated with anything scandalous. Unless you’re K-Swiss, apparently. The brand is taking a “different” approach, opting instead for a foul-mouthed, egotistical, … Continue reading