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Category Archives: Branding
Curators on Curation
When we introduced the idea of Collective Curation in our 2012 tends, we spoke about brands aggregating, consolidating, and communicating top-notch content in order to bring a focused theme to life. As swell as that sounds, most brands need a … Continue reading
In the Rush to Marketing Revolution…Don’t Leave Your Brand Behind
In our fervor to embrace the new, the now and the future, let us not forget what’s at the heart of the new Integrated Marketing Revolution (or whatever we’re calling it today). It’s the brand. That’s right, I said brand, … Continue reading
POTTY POSTING – You Know You Make Me Wanna Klout
It’s Potty Posting time! Need a refresher on the purpose of the Potty Posting? Yes or no, here you go. These monthly articles take a humorous, yet informative, approach to emerging cultural trends, new technologies, and innovative marketing tactics. And … Continue reading
Is a Website Crashing Good or Bad For a Promotion?
Yesterday, the Missoni line launch at Target sent their site down for most of the day. And the Whole Foods offer from LivingSocial sent their site into overload. While the situations must have sent both marketing and IT folks into … Continue reading
OMG! Your Klout is Showing!
Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading
Judging Spokespeople – You Can Too!
It’s Friday. Let’s not get complicated here, but we can still try to learn a thing or two. My topic of choice—the spokesperson. You gotta love how the typical spokesperson has evolved over the years. Even the word has evolved … Continue reading
Kraft Mac ’N Cheese Wants to Know What Makes You Smile
Why just “like” something that made you LOL or ROFLUYCBA,D*, when you can smile at it? Literally. Introducing: Kraft Smile Tagging! Because I know we’ve all got places to be and stuff to sell, here’s my short but sweet explanation … Continue reading
Mojo Companies (Part 2)
To read Part 1 of this series—Why Mojo Matters—click here. When you look at the companies who best market their mojo, it might seem as though they don’t have much in common. But regardless of their industry, or whether they … Continue reading
Not Much Rock or Sole in the First Summerfest Half Marathon & 10K
Summerfest. Means live music in Milwaukee, in July, in hot weather. Add a half marathon and 10K with a cheeky name Rock ’n Sole. Means running with live music in Milwaukee, in July, in hot weather. What’s better than live … Continue reading