The image to the right comes from a new campaign called “Think About…,”  which matches this phrase with some unintimidating and accessible suggestions. For instance, one reads, “Think about… adopting a pet – who needs a boyfriend anyway?”
This is just the kind of messaging we’d expect from a retailer known for meeting practical everyday needs.
Wait, [...]

Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some of the campaigns on the list took on a decidedly narrow mission, such as AmEx’s [...]

Okay, that’s a bit of a stretch. The economy’s not that bad.
Nonetheless, we’re seeing a lot of bartering examples popping up in unexpected places. While we’re not suggesting that marketers give up cash payments for beaver pelts, we do think there’s a lesson here for how to better incentivize consumers.
Consider the Dust Jacket Project from [...]

Well, sometimes.
At least when it comes to Under Consideration’s Most Relevant Brand Identity Work of the Decade. In their year-by-year breakdown of the aughts, they cover the best, the worst, and the biggest logo makeovers under the banner of “most relevant.” Let the debates begin.
Guess where London 2012 fits?

Game on! Mmmm… that fresh, new-decade smell is still in the air. But, that doesn’t mean we can’t still be a bit nostalgic about 2009.
How about a wrap-up of 2009 logo design trends? (And, the more important question: should we follow them?)

All the year-in-review lists wouldn’t be complete without a look at the best and worst logo makeovers of the past 12 months.
While they’re always up for debate, Under Consideration has put together their list of 2009’s best and worst brand identities.
You go, Melbourne.

Continuing our recap of the GasPedal Word of Mouth Supergenius conference, we’d like to share a selection of our favorite one liners from the day. Of course, these are just tidbits – if you’d like more in-depth information about any of the presenters, please contact us and we’ll happily share our notes.
Now, onto the smart [...]

It’s nothing personal. It’s just that your static, plastic gift cards are so… dull.
As gift cards became mainstream, and many went online, it became harder than ever to produce a gift card that truly broke through the clutter. Yet, a year after Target blew our collective minds with the gift card that doubled as a [...]

What’s a retailer to do when, as an act of political resistance, a bunch of pesky artists start squatting in one of their stores?
Embrace it, of course.
At least, that’s the approach taken by an Ikea store in Hamburg. Gentrification of the area has eliminated many of the homes and workplaces for artists and designers in the region, [...]

While freeze tag played with Canon cameras looks like a lot of fun, I spent part of the video cringing in anticipation of a broken camera. Perhaps they’re just not as clumsy as I am.
Nonetheless, this is a great example of inserting “games” into everyday life (which we’ve discussed here and here). Our previous examples [...]