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Category Archives: Branded Utility
What’s Better Than Monitoring Online Complaints?
In our 10 Trends for 2010, we cautioned brands to be wary of the rise of Consumer Controlled Conversations. Now that consumers had become comfortable “expressing themselves” online, we felt they would increasingly use their (digital) voices to demand accountability, … Continue reading
Bringing the World (Cup) to Your Hood
Hopefully you’ve been enjoying the first stage of the World Cup – we wouldn’t want you to have dropped the ball on that USA-England game. Either way, we figure you must be enjoying the slew of great marketing efforts that … Continue reading
Let the Games Begin
Thanks to those of you who attended yesterday’s Smartshot webinar. A recording will be posted on the blog later today – apologies for the delay! So, apparently there’s some kind of tournament starting up tomorrow? Involving a cup? I thought … Continue reading
Hometown Heroism by Foot, Bike, or Car
While no one’s taken us up on our suggestion to save Chicago’s 4th of July fireworks just yet, that doesn’t mean we haven’t seen smaller scale examples of Hometown’s Heroism. In fact, for Chicago’s Big Shoulders Realty, this is old … Continue reading
Drive Slow, Win Big
In our discussions about inserting gaming into everyday life, we’ve spent a good chunk of time discussing Volkswagen’s “Fun Theory” campaign. That effort included a user-generated component, where folks could suggest tasks that would be improved through gaming mechanisms. The … Continue reading
SXSW Dispatch, Part 10: Tying Up the Loose Ends
Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on … Continue reading
SXSW Dispatch, Part 7: Welcome to the Year of Location
According to Jason Finkelstein at Wavemarket, 55% of all text messages are some variation of the question, “Where are you?” That means that in 2009 there were at least 650 BILLION text messages asking for location information, without even counting … Continue reading
SXSW Dispatch, Part 5: How App-Makers Feel About “After the App”
Second verse, same as the first. While we’ve already given you the big picture on the mobile space, we also sat in on a number of panels with smartphone app-makers, who certainly have a vested interest in encouraging brands to … Continue reading
There IS Music at SXSW Interactive
But you might need a little guidance. Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week! (When we told you that QR codes would be an interesting SXSWi subplot, we … Continue reading
Cause Marketing Gets Bigger. And Smaller.
Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some … Continue reading