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Category Archives: Branded Utility
Content Marketing 101: Rules of Engagement—our Top Ten List
Brain Camp is Upshot’s internal training series. Seminars, workshops, presenters, and screenings inspire and inform Upshotters via exposure to innovative technologies, new trends and influential individuals. Today’s post is part 2 of 2 of a recap of a recent Brain … Continue reading
Content Marketing 101: Take Inventory! Putting your earned media to use
Brain Camp is Upshot’s internal training series. Seminars, workshops, presenters, and screenings inspire and inform Upshotters via exposure to innovative technologies, new trends and influential individuals. Today’s post is part 1 of 2 of a recap of a recent Brain … Continue reading
Apple’s Next App Frontier: B2B
Apple recently announced their Volume Purchase Program—in essence the ability for developers to sell their apps en masse, to groups, organizations, etc. What seems like a simple program opens up a world of possibilities for developers or companies with an … Continue reading
New High Score: Brushing Your Teeth
Today’s post comes from Adam Stipanuk, Interactive Strategy Director at Upshot. The nightly tooth brushing ritual with my two year old daughter goes something like this: we ask our child to say “Arrrr” like a pirate to allow us access … Continue reading
SXSWrapup (Part 9): Selling Yourself at SXSW
While we’ve had more than enough analysis of the panels at SXSWi (we left off here), there’s one big piece that we haven’t really referenced. No, not the BBQ, or the free beer, or the free parties. Rather, it’s the … Continue reading
SXSWrapup (Part 3): The Location Story
Ok, back to where we left off with our SXSW coverage. As we discussed in our earlier “killer app” conversation, the real focus of this year’s SXSW was getting previous years’ breakouts to iterate and ramp up to a place … Continue reading
Digging a Bit Deeper into AmEx + foursquare
Our SXSWrapup will continue momentarily, but we’ve got one piece of unfinished business to handle first. Before we headed out to SXSW Interactive, we tipped you off to foursquare’s new partnership with American Express (at the very bottom of that … Continue reading
SXSWe’ve Arrived
SXSW Interactive – we’re coming for ya. But don’t worry, we’re bringing the music. Yes, Upshot’s SXSW Interactive coverage team has arrived in Austin, and just like last year, we’ll be covering the town with our QR-coded stickers. (Unlike last … Continue reading
SXSWarmup
[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading
Be a Multilingual Tiger in Bed
Now there’s a headline that’ll get your attention! But, take it easy – the only naughtiness happening here is allowing so much time to elapse since our last augmented reality roundup! In the meantime, we’ve seen a ton of fantastic … Continue reading