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Category Archives: Above the Line
Hometown Heroism, One Town At A Time
Over the course of this year, we’ve talked a lot about “small” cause marketing, where brands are increasingly focusing their CSR efforts on more narrow, local, well-defined problems. We’ve viewed this as the intersection of two trends that we called … Continue reading
Radically Accurate Demography
We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in … Continue reading
Is Nike Tone Deaf or Tuned In?
Who would’ve thought all this talk of buns and thighs would turn so ugly? Yes, there appears to be a bit of a battle going on about toning shoes, the sneakers that claim to – among other things – help … Continue reading
The Old Spice Guy Has a Personalized Message for You. And You. And You.
Old Spice sure has a hit on their hands with their “The Man Your Man Could Smell Like.” People clearly love the eccentric spots (sort of a surreal twist on Dos Equis’ “Most Interesting Man”), and have generated plenty of … Continue reading
Recognizing a Lost Opportunity
If you know anyone who watches (or watched, I guess) the show Lost, you no doubt heard a lot about this week’s series finale. Let’s just say that Lost fans are a… “passionate” bunch. But they’re also a niche, or, … Continue reading
The Great QRollout Continues
We’ve previously mentioned that 2010 is poised to be a big year for QR codes, as big carriers and big brands have big plans for the technology. It certainly doesn’t hurt that Verizon is now calling attention to the ScanBuy … Continue reading
Find Yourself on Foursquare
With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived. Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of … Continue reading
Great Outdoors
A quick programming note: be sure to follow Upshot on Twitter for more Awesome Blog goodness! It’s been a while since we’ve brought together a collection of clever outdoor executions. Luckily, Jaclyn Gordyan’s got our back, and passed along this … Continue reading
The Choice of a (Formerly) New Generation
FINALLY, someone’s realizing the potential for more engaging advertising on Hulu.com! As an alumnus of Upshot’s Inform Sessions, we’ve been touting the benefits of Hulu for quite a while now. Unfortunately, most of the ads we’ve seen on the site … Continue reading