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Category Archives: Above the Line
Travel and the Evolving Experience Marketplace
As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading
Friday Fun: Eight Topics Making Us Happy This Week.
I took a lap around the office yesterday afternoon and asked Upshotters what’s making them happy (in marketing) this week. Here’s what they had to say. 1. Temporary urbanism. It’s the new term for pop-up retail. We love pop-up retail. … Continue reading
Finding Opportunities in the Hidden Costs
It’s a good thing that our industry puts such a premium on creativity, since marketers are facing a pretty hefty creative challenge at the moment: how do we accommodate and acknowledge consumers’ Future Fear without succumbing to cynicism, hopelessness, anger, … Continue reading
Cruising for Your Health
All of our conversations about Primitive Simplicity essentially come back to a single sentiment: the growing suspicion that our fancy-pants societal progress generates its fair share of unintended, negative consequences. As such, more consumers are starting to believe that the … Continue reading
War on Whiners Gets Real
Over the past half-year, you’ve probably seen the buzzed-about “Crunch Is Calling” campaign from Wheat Thins, in which they pounce upon unsuspecting Twitter users who’ve shared their love of the brand. The best-known spot is presumably the one where a … Continue reading
Love the PLAYR, Love the Game
Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading
In the Mood for Something Small
We’ve blown through a slew of Sized Right examples in our trends report and Smartshot webinar, covering an admittedly wide range of applications. After all, Sized Right is our most versatile trend for 2011, with implications in-store, at home, in … Continue reading
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
LeBron James vs the Reputation Economy
We’re a bit under-the-gun today (as always, that means we’ve got some good stuff comin’), so we’ll keep today’s post short and sweet. Actually, there’s nothing sweet about the video above – in fact, it’s clearly the product of a … Continue reading
There’s Lots to Like about QR Codes
If two of our Smartshot webinars – on Facebook Like and QR code marketing – got together and had a baby, we think that’d end up begetting some good looking offspring. (Not to mention, the process would only take 15 … Continue reading