The image to the right comes from a new campaign called “Think About…,”  which matches this phrase with some unintimidating and accessible suggestions. For instance, one reads, “Think about… adopting a pet – who needs a boyfriend anyway?”
This is just the kind of messaging we’d expect from a retailer known for meeting practical everyday needs.
Wait, [...]

A quick programming note: be sure to follow Upshot on Twitter for more Awesome Blog goodness!
It’s been a while since we’ve brought together a collection of clever outdoor executions. Luckily, Jaclyn Gordyan’s got our back, and passed along this link with a handful of case studies.
With bus stop aquariums, piggy banks, and massive velcro posters, [...]

Oh, that’s right, we just dropped a geometry joke up in here.
C’mon, you’ve got to admit that was pretty solid.
Get it? Solid??? Because three dimensional objects can be… ah, nevermind.
In addition to our awesome comedic chops, we also seem to be refining our predictive powers over in The Source. Case in point: one year ago [...]

Where does creativity come from? Can creative people flourish within “the system?” Just how big can we make that logo?
Art & Copy, opening this week, seeks to explore those questions and more. Sitting down with the luminaries from advertising’s heyday(s), director Doug Pray unearths the stories behind our industry’s greatest hits. From the looks of [...]

Wow. You have to love everything about this spot for Johnny Walker. And believe me when I tell you it’s worth the whole 7 minutes. The story, the delivery, the timing, and the tone are all perfect.
But, here’s the thing: any brand that has a long, exciting heritage could’ve pulled this off! (And chances are, [...]

Even on this side of the pond, most of us have probably seen the Barclaycard Waterslide ad, where an office drone’s day gets considerably better on the ride slide home. It’s a fun concept that connected with viewers, so Barclaycard decided to keep that momentum going. Thankfully, they didn’t overthink things.
First, they created a branded [...]

FINALLY, someone’s realizing the potential for more engaging advertising on Hulu.com!
As an alumnus of Upshot’s Inform Sessions,  we’ve been touting the benefits of Hulu for quite a while now. Unfortunately, most of the ads we’ve seen on the site are basically re-purposed TV spots

Here’s an entertaining twist on the New Austerity from Post Shredded Wheat, keeping things about as simple as conceivably possible.
In other cheeky New Austerity news, check out Consumerist’s “Stupid Shipping Gang” blog, which ridicules manufacturers who insist on shipping tiny little objects in massive (read: expensive, resource consuming, gas guzzling) containers.
And you thought tree-huggers couldn’t [...]

As Upshot pursues a platform of ‘simple ideas, brilliantly activated‘ in 2009, may we suggest using this billboard as inspiration?
So simple. So brilliant.
Billboard by David and Goliath.

Is it a gimmick, a nostalgic relic from our childhoods, or the future of entertainment? Kinda all of the above.
Yep, 3D entertainment is expected to make a big comeback this year. At this week’s Consumer Electronics Show, multiple television manufacturers will be introducing 3D TVs and touting them as the ideal medium for viewing sporting [...]