We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in marketers’ peripheral vision, including “DINK” (dual income, no kids) households and multigenerational households. Well, guess [...]

Who would’ve thought all this talk of buns and thighs would turn so ugly? Yes, there appears to be a bit of a battle going on about toning shoes, the sneakers that claim to – among other things – help you shape up your abs, thighs, and glutes just by altering the way you walk. [...]

Old Spice sure has a hit on their hands with their “The Man Your Man Could Smell Like.” People clearly love the eccentric spots (sort of a surreal twist on Dos Equis’ “Most Interesting Man”), and have generated plenty of conversations about the budding star of these videos, Isaiah Mustafa. We’ve talked about a variety [...]

If you know anyone who watches (or watched, I guess) the show Lost, you no doubt heard a lot about this week’s series finale. Let’s just say that Lost fans are a… “passionate” bunch. But they’re also a niche, or, in the language of our 10 Trends for 2010, a micro community. Thus, messaging to [...]

We’ve previously mentioned that 2010 is poised to be a big year for QR codes, as big carriers and big brands have big plans for the technology. It certainly doesn’t hurt that Verizon is now calling attention to the ScanBuy barcode reader in their TV, print, and in-store ads (thanks to Kyle Bruner for the [...]

With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived.Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of Foursquare and other location-based social networks, we’ve compiled a whole slew of marketing applications below. (We’ll [...]

A quick programming note: be sure to follow Upshot on Twitter for more Awesome Blog goodness! It’s been a while since we’ve brought together a collection of clever outdoor executions. Luckily, Jaclyn Gordyan’s got our back, and passed along this link with a handful of case studies. With bus stop aquariums, piggy banks, and massive [...]

FINALLY, someone’s realizing the potential for more engaging advertising on Hulu.com! As an alumnus of Upshot’s Inform Sessions,  we’ve been touting the benefits of Hulu for quite a while now. Unfortunately, most of the ads we’ve seen on the site are basically re-purposed TV spots that fail to take advantage of the enormous versatility that [...]