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Category Archives: Sports
LeBron James vs the Reputation Economy
We’re a bit under-the-gun today (as always, that means we’ve got some good stuff comin’), so we’ll keep today’s post short and sweet. Actually, there’s nothing sweet about the video above – in fact, it’s clearly the product of a … Continue reading
Check Out Who’s Checked-In
In the Year of Location, things sure do change quickly. So, we’re not all that surprised to see a lot of noteworthy foursquare campaigns coming out since our last update. And why not start with the biggest, brightest, and presumably … Continue reading
Keep On (Food) Truckin’
If you’ve been paying any attention at all to recent food trends, you’ll know that the only thing hotter than packing things between pieces of fried chicken is serving high-end street food from mobile trucks. Adventurous chefs like the folks … Continue reading
Checking-in without foursquare
Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures … Continue reading
Pacifico Quenches Our Thirst for QR Codes
After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of … Continue reading
Is Nike Tone Deaf or Tuned In?
Who would’ve thought all this talk of buns and thighs would turn so ugly? Yes, there appears to be a bit of a battle going on about toning shoes, the sneakers that claim to – among other things – help … Continue reading
We’ll Do It Live!
After last year’s SXSW Interactive conference, when our heads were still spinning with augmented reality apps and location-based social networks and gesture based technologies, we came to an unexpected conclusion: many of the most engaging consumer interactions were being delivered … Continue reading
A photo with you and 70,000 of your closest friends
The fine folks at PSFK shared this fun little phototagging effort from the Orange-sponsored Glastonbury festival. Actually, “little” is probably the wrong word. After all, Orange is trying to break the world record for most people tagged in a single … Continue reading
Coke’s Promoted Twitter Trend Worked! I Think.
If you’re struggling to make sense of Twitter’s advertising system, that’s understandable. They’ve rolled out a handful of tweaks with little press, and brands are celebrating the results without a whole lot of context. So, let’s step back and take … Continue reading
World Cup Ads Head in the Right Direction
Well lookee here. Fresh off our conversations about innovative display ads and great World Cup activations, we’ve got an example that brings the two together (and spikes ‘em with a bit of augmented reality and casual gaming to boot!). The … Continue reading