You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

Is there any segment of the population more vocal than the sports fan?
It seems like anyone who is even minimally interested in a given sport will inevitably claim that they could do a better job of coaching the team, managing the franchise, running the league, or broadcasting the games.
About that last one: it’s time to [...]

There’s a reason we’re so damn proud of our 10 Trends for 2010.
Simply put, they’re right on.
Let’s take Trend #9, Immersive Sensory Experiences. In a nutshell, consumers are accustomed to (and thus expecting) ever more immersive sensory experiences in all forms of media, entertainment, and advertising. “Breaking through the clutter” not only requires an especially [...]

Ok people. We know January’s habitually a month of soon-to-be-abandoned hopes for shedding the extra baggage you brought home over the holidays.
But, did we miss the memo on the public workout fad?
First, Gap announces that they’re temporarily dedicating their NYC concept store to workout attire, and partnered with Crunch gym to bring in trainers for [...]

Oh, that’s right, we just dropped a geometry joke up in here.
C’mon, you’ve got to admit that was pretty solid.
Get it? Solid??? Because three dimensional objects can be… ah, nevermind.
In addition to our awesome comedic chops, we also seem to be refining our predictive powers over in The Source. Case in point: one year ago [...]

Well, at least one magazine editor has the future in focus.
Here at The Awesome Blog, we’ve dedicated a handful of posts to the future of print, and cautioned that embedding videos in print will probably kill, rather than save, the medium. In so many words, we suggested that magazines need to instead consider how to [...]

Admittedly, we haven’t spent much time covering Twitter here on The Awesome Blog. Don’t read too much into it: we’ve got a long-winded, nuanced opinion of the service, and maybe one of these days we’ll choose to share it with you fine people.
Still, we thought that the following insights from an interview with Bill Simmons [...]

A couple weeks ago, friend-of-the-Source Jaclyn Gordyan passed along a link in our comments section that pointed out new “media policy” for the NCAA’s Southeastern Conference. The policy, in essence, says Thou Shalt NOT Shareth Thy Media.
What that means in practice: If you shoot a photo of your buddies at a Florida football game, and [...]

Just because we’re finally enjoying a dry weekday amidst this rainy summer, it seems like a good time to encourage folks to hop on a bike and Ride the City.
A pleasantly stripped-down site, RtC provides point-a-to-point-b bike maps for Chicago, NYC, and Austin (so far). They also point out bike shops along the way, as [...]

Yeoww! Upshot’s Inform alumnus Total Immersion is so hot right now.
Their augmented reality software is showing up everywhere, from Nissan brochures (see the video) to Topps baseball cards, and more. For those who haven’t seen the technology in action, it’s very difficult to explain without watching the video, but we’ll give it a shot. Augmented [...]