Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures out what to make of Facebook Places, Gowalla continues to be the best LBS alternative [...]

After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of Surfing, we rolled out a program via QR code for the event’s attendees. Better yet, [...]

Who would’ve thought all this talk of buns and thighs would turn so ugly? Yes, there appears to be a bit of a battle going on about toning shoes, the sneakers that claim to – among other things – help you shape up your abs, thighs, and glutes just by altering the way you walk. [...]

After last year’s SXSW Interactive conference, when our heads were still spinning with augmented reality apps and location-based social networks and gesture based technologies, we came to an unexpected conclusion: many of the most engaging consumer interactions were being delivered via plain ol’ streaming videos. Part of this success was attributable to steadily-improving content, but [...]

The fine folks at PSFK shared this fun little phototagging effort from the Orange-sponsored Glastonbury festival. Actually, “little” is probably the wrong word. After all, Orange is trying to break the world record for most people tagged in a single photo, by getting all 70,000 folks to tag themselves in the image (using Facebook Connect). [...]

If you’re struggling to make sense of Twitter’s advertising system, that’s understandable. They’ve rolled out a handful of tweaks with little press, and brands are celebrating the results without a whole lot of context. So, let’s step back and take a look at the two primary options for advertising on Twitter (at least for now): [...]

Well lookee here. Fresh off our conversations about innovative display ads and great World Cup activations, we’ve got an example that brings the two together (and spikes ‘em with a bit of augmented reality and casual gaming to boot!). The video above shows a display ad from AT&T, in which users try to head a [...]

Hopefully you’ve been enjoying the first stage of the World Cup – we wouldn’t want you to have dropped the ball on that USA-England game. Either way, we figure you must be enjoying the slew of great marketing efforts that have surrounded the games. If you haven’t seen it already, you should definitely spend three [...]

We’ve had plenty to say about “viral marketing” here at The Awesome Blog. Heck, we even dedicated a whole Potty Posting to the topic (or, at least the “dude” side of it). In that posting, we mentioned the “Was that real?” genre of these campaigns, where the point of the effort is to create a [...]

Thanks to those of you who attended yesterday’s Smartshot webinar. A recording will be posted on the blog later today – apologies for the delay! So, apparently there’s some kind of tournament starting up tomorrow? Involving a cup? I thought we just won one of those here in Chicago. We kid, we kid. Of course, [...]