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Category Archives: Music
Billboards that Party Harder than You Do
You know the drill by now. We kicked off our 10 Trends for 2010. We told you that Immersive Sensory Experiences were being delivered across all forms of media, and that your marketing would have to indulge consumers’ senses to … Continue reading
Having Some Fun with Location
After making it through a couple of heavy discussions about location-based services (covering foursquare and everybody else), you deserve some more lighthearted location fare. Would a handful of location-based music videos do the trick? Of course they would. Since television’s … Continue reading
Checking-in with foursquare
With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no … Continue reading
“F” Is for Font. And Fan-Submitted. And…
We figured our creative folks would appreciate Flavorwire’s 10 favorite user-generated typography music videos, including the Daft Punk tribute shown above. Of course, Flavorwire’s responding to the meteoric rise of a typographic video for the catchiest string of f-bombs ever … Continue reading
Pacifico Quenches Our Thirst for QR Codes
After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of … Continue reading
We’ll Do It Live!
After last year’s SXSW Interactive conference, when our heads were still spinning with augmented reality apps and location-based social networks and gesture based technologies, we came to an unexpected conclusion: many of the most engaging consumer interactions were being delivered … Continue reading
Iggy Pop’s Latest Collaboration Begets a Lion
As the Cannes winners continue to trickle out, we’ll have plenty more to say about the implications for marketing trends at large. But, we felt like we had to say something about the winner of the Cannes Direct Lion, shown … Continue reading
While You’re Waiting
Despite proclamations that we live in an on-demand, instantly accessible world, we nevertheless continue to find ourselves waiting around. Waiting in line. Waiting in traffic. Waiting for downloads. Just… waiting. Thankfully, all that waiting’s become far more tolerable with the … Continue reading
The Many Shades of the Man in Black
In our previous discussions about user-generated content, we’ve noted that consumers do need to be incentivized to participate in these campaigns, but that “incentivize” isn’t necessarily a code word for “give them free stuff.” You may remember our coverage of … Continue reading
Upshot Smartshot #1: Facebook’s Instant Personalization
Thanks to everyone who attended Upshot’s first Smartshot webinar! For those that missed it (or just want to see it again), we’ve posted the webinar above. If you’d like to learn more, we encourage you to check out our previous … Continue reading