There IS Music at SXSW Interactive
But you might need a little guidance.
Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week!
(When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.)
If you’ll be in Austin this week, keep [...]
QR Codes Gaining QRedibility
You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]
Generating User Generated Content
A quick programming note: be sure to follow Upshot on Twitter and become a fan on Facebook for more Upshotty goodness!
When marketers dive into the wild world of user generated content, there are definite “rules of engagement” that must be considered. After all, as we learned with Consumer Controlled Conversations (trend #7 from our 10 [...]
Bigger than the Super Bowl
As the country gets ready for this weekend’s Super Bowl, we’re bound to see some heated debates around the ol’ water cooler. Manning or Brees? The Colts’ legacy or The Saints’ destiny? Bourbon Street or… uh… well, that one’s not much of a debate.
But, for those who prefer to look for the common ground, may [...]
Indulge the Senses
There’s a reason we’re so damn proud of our 10 Trends for 2010.
Simply put, they’re right on.
Let’s take Trend #9, Immersive Sensory Experiences. In a nutshell, consumers are accustomed to (and thus expecting) ever more immersive sensory experiences in all forms of media, entertainment, and advertising. “Breaking through the clutter” not only requires an especially [...]
The Third Dimension, In Depth
Oh, that’s right, we just dropped a geometry joke up in here.
C’mon, you’ve got to admit that was pretty solid.
Get it? Solid??? Because three dimensional objects can be… ah, nevermind.
In addition to our awesome comedic chops, we also seem to be refining our predictive powers over in The Source. Case in point: one year ago [...]
The Decade, Visually Speaking
Sure, this romp through the 2000s is entertaining in its own right (even if many of the referenced events were decidedly not entertaining), but Phillip Niemeyer’s NY Times pictograph does an excellent summing up a decade in simple images and phrases.
(In order to really appreciate the piece, click here or on the image to the [...]
If you can’t remember last night…
… perhaps you should focus on remembering the last couple of seconds. Play Upshot’s Holiday Memories here!
Since most Upshotters enthusiastically embraced last night’s holiday party, we’ll assume that everyone’s a step slow this morning. If playing games is too strenuous for your head right now, sit back and enjoy the Guitar Hero-enhanced Christmas light [...]
Paranormal Marketing
It seems like just the other day, we were saying that the movie studios may finally be “getting it” when it comes to engaging marketing. And then, a movie made for under $15,000, and released to only a handful of college towns, was subsequently “demanded” by a million moviegoers across the U.S. A few weeks [...]
Continued...Augmenting Augmented Reality
We’re starting off the week with yet another addition to our collection of augmented reality goodness. We’ve already covered how these executions are becoming increasingly practical and increasingly delightful. The one thing we haven’t seen is an AR campaign that incorporates user-generated content, despite the seemingly obviously connection.
Well, thank you Cheez Doodles!
The brand has brought [...]
Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - Q: What do consumers really want from brands on social media?
February 16, 2010
- There IS Music at SXSW Interactive
March 11, 2010 - Location and Codes and Maps. Oh My!
March 10, 2010 - Immerse Yourself in Salsa
March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 5 Comments - The Place To Be: Location Based Services
March 8, 2010
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
Above the Line After the App Airline Industry Architecture Beer and Spirits Branded Utility Branding Concierge Culture Consumer Controlled Conversations Corporate Social Responsibility CPGs Delighting Consumers with Hidden Surprises Digital Event Marketing Experiential Marketing Food Future / Predictions Gaming General Design and Art Gen Y / Millenials Graphic Design Green Movement Guerilla / Ambient Health and Beauty Hometown’s Hero Immersive Sensory Experiences In-Store Kids Marketing is Awesome Men Mobile Mobile Marketing Movies Music New Austerity / Down-to-Earth-ism Niche Networks and Micro Communities Online Online-Offline Convergence Outdoor Out of Home Packaging Pop Up Retail Potty Postings Print Promotional Marketing Radical Demography Regional Reputation Economy Retail Design Smart Stuff Sports Teens The Awesome Blog The Source Travel Typography and Fonts Ubiquitous Connoisseurship Uncategorized Useful Timesavers Useless Timewasters Women Word of Mouth
