But you might need a little guidance.
Lucky for you, Upshot’s own QR code will help you find which bands are playing nearby during Interactive Week!
(When we told you that QR codes would be an interesting SXSWi subplot, we may have known a thing or two.)
If you’ll be in Austin this week, keep [...]

You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

A quick programming note: be sure to follow Upshot on Twitter and become a fan on Facebook for more Upshotty goodness!
When marketers dive into the wild world of user generated content, there are definite “rules of engagement” that must be considered. After all, as we learned with Consumer Controlled Conversations (trend #7 from our 10 [...]

As the country gets ready for this weekend’s Super Bowl, we’re bound to see some heated debates around the ol’ water cooler. Manning or Brees? The Colts’ legacy or The Saints’ destiny? Bourbon Street or… uh… well, that one’s not much of a debate.
But, for those who prefer to look for the common ground, may [...]

There’s a reason we’re so damn proud of our 10 Trends for 2010.
Simply put, they’re right on.
Let’s take Trend #9, Immersive Sensory Experiences. In a nutshell, consumers are accustomed to (and thus expecting) ever more immersive sensory experiences in all forms of media, entertainment, and advertising. “Breaking through the clutter” not only requires an especially [...]

Oh, that’s right, we just dropped a geometry joke up in here.
C’mon, you’ve got to admit that was pretty solid.
Get it? Solid??? Because three dimensional objects can be… ah, nevermind.
In addition to our awesome comedic chops, we also seem to be refining our predictive powers over in The Source. Case in point: one year ago [...]

Sure,  this romp through the 2000s is entertaining in its own right (even if many of the referenced events were decidedly not entertaining), but Phillip Niemeyer’s NY Times pictograph does an excellent summing up a decade in simple images and phrases.
(In order to really appreciate the piece, click here or on the image to the [...]

… perhaps you should focus on remembering the last couple of seconds. Play Upshot’s Holiday Memories here!
Since most Upshotters enthusiastically embraced last night’s holiday party, we’ll assume that everyone’s a step slow this morning. If playing games is too strenuous for your head right now, sit back and enjoy the Guitar Hero-enhanced Christmas light [...]

It seems like just the other day, we were saying that the movie studios may finally be “getting it” when it comes to engaging marketing. And then, a movie made for under $15,000, and released to only a handful of college towns, was subsequently “demanded” by a million moviegoers across the U.S. A few weeks [...]

We’re starting off the week with yet another addition to our collection of augmented reality goodness. We’ve already covered how these executions are becoming increasingly practical and increasingly delightful. The one thing we haven’t seen is an AR campaign that incorporates user-generated content, despite the seemingly obviously connection.
Well, thank you Cheez Doodles!
The brand has brought [...]