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Category Archives: Movies / Video
Careful with that Thing!
You can’t just go around throwing plasma bolts in the middle of a busy Hollywood intersection – you’ll poke somebody’s eye out! Unless it’s just an interactive window display from InWindow Outdoor. In yet another example of the movie industry’s … Continue reading
Bringing the World (Cup) to Your Hood
Hopefully you’ve been enjoying the first stage of the World Cup – we wouldn’t want you to have dropped the ball on that USA-England game. Either way, we figure you must be enjoying the slew of great marketing efforts that … Continue reading
While You’re Waiting
Despite proclamations that we live in an on-demand, instantly accessible world, we nevertheless continue to find ourselves waiting around. Waiting in line. Waiting in traffic. Waiting for downloads. Just… waiting. Thankfully, all that waiting’s become far more tolerable with the … Continue reading
Your Supporting Role in THE MOST IMPORTANT MOVIE EVER
In case you weren’t aware, Avatar is the BIGGEST MOVIE EVER. It’s also the #1 MOVIE IN THE WORLD and THE MOST IMPORTANT THING EVER MADE BY HUMAN HANDS. Or, at least that’s what their ads tend to say. And … Continue reading
Augmenting Your Wrists, Trips, and Krakens
As marketers continue to find practical applications for augmented reality, we continue to send them your way. In the first video on the right, Swiss watch brand Tissot demos an AR application that lets you see how 28 of their … Continue reading
Sometimes, Reality Needs a Little Augmentation
While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the … Continue reading
SXSW Dispatch, The Recap
In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and … Continue reading
SXSW Dispatch, Part 8: The Online Video That Just Won’t Go Away
With all our talk of the Year of Location and mobile web browsing and in-store touch technologies, something as “old” as online video might seem like a quaint topic to cover in a SXSW Interactive recap. Of course, video has … Continue reading
QR Codes Gaining QRedibility
You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away! We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep … Continue reading
An Alternate Reality Sequel
It’s been a while since we’ve taken a gander at Alternate Reality Gaming (a.k.a. ARGs), but it looks like there’s a big one getting underway to promote the upcoming release of Iron Man 2. For those who don’t remember, alternate … Continue reading