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Category Archives: Movies / Video
The Small Screen Gets Some Big Props
We thought we were doing you a service by tipping you off to the YouTube Show & Tell channel, which highlights the site’s best brand work and the creatives behind them. As it turns out, we were only scratching the … Continue reading
Why a DWI Really SUCKS
We at Upshot have been working with alcoholic beverage marketers for a long, long time. So, when we say we’ve seen our fair share of “responsibility” messaging, we mean it. Which is why we’re quite impressed with the above video … Continue reading
Online *Woo!* Video *Whoa!* Marketing *Oof!* Works
We don’t wan to run the risk of repeating ourselves, but… ah, who are we kidding – we’re like a broken record over here. Marketers are figuring out how to drive deep engagement via online videos, and it bears repeating … Continue reading
Online Videos Should Be as Engaging as FCUK
Calm down, calm down – that rated-G title was just too easy to pass up. More importantly, lets look at the coup that these FCUKing guys have pulled off on YouTube. (Ok, ok, we won’t drive that joke into the ground.) … Continue reading
Man, That’s a Whole Lotta Schwartzman
It’s Friday, and after a big week filled with Potty Postings and Smartshot webinars, perhaps we should end on a lighter note. Like, this hilarious ad for the New Yorker iPad app, featuring Jason Schwartzman. Normally, this is where we’d … Continue reading
Hometown Heroism, One Town At A Time
Over the course of this year, we’ve talked a lot about “small” cause marketing, where brands are increasingly focusing their CSR efforts on more narrow, local, well-defined problems. We’ve viewed this as the intersection of two trends that we called … Continue reading
Reluctant Hunter Meets Subservient Bear, Shenanigans Ensue
D’oh! In yesterday’s coverage of innovative marketing via online videos, we meant to include Tipp-Ex’s Youtube takeover that’s currently running on the brand’s Youtube channel. We’re glad we forgot it, though, since it deserves a more in-depth look. The campaign … Continue reading
Betting On (and Against) Online Videos
Since we’ve been adamant about the often-neglected marketing potential of online videos (both the streaming and pre-recorded kinds), we’re glad to see marketers pushing the limits of what this medium can offer. We’re also glad (and a bit shocked) that … Continue reading
Checking-in without foursquare
Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures … Continue reading
Checking-in with foursquare
With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no … Continue reading