You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

A quick question: With all the talk about the resurgence of 3D, why is it taking so long for 3D glasses to catch up stylistically?
In fact, this pair of aviator glasses (shared on PSFK) is one of the few pairs that doesn’t make the wearer look like a cross between Ray Charles and Geordi La [...]

Oh, that’s right, we just dropped a geometry joke up in here.
C’mon, you’ve got to admit that was pretty solid.
Get it? Solid??? Because three dimensional objects can be… ah, nevermind.
In addition to our awesome comedic chops, we also seem to be refining our predictive powers over in The Source. Case in point: one year ago [...]

Sure,  this romp through the 2000s is entertaining in its own right (even if many of the referenced events were decidedly not entertaining), but Phillip Niemeyer’s NY Times pictograph does an excellent summing up a decade in simple images and phrases.
(In order to really appreciate the piece, click here or on the image to the [...]

It’s been a while since we’ve taken a gander at Alternate Reality Gaming (a.k.a. ARGs), but it looks like there’s a big one getting underway to promote the upcoming release of Iron Man 2.
For those who don’t remember, alternate reality gaming (not to be confused with augmented reality) essentially overlays a (social) fantasy game on [...]

It seems like just the other day, we were saying that the movie studios may finally be “getting it” when it comes to engaging marketing. And then, a movie made for under $15,000, and released to only a handful of college towns, was subsequently “demanded” by a million moviegoers across the U.S. A few weeks [...]

It seems like the folks in Hollywood have finally recognized that their old-school marketing tactics aren’t getting the job done (perhaps they should have a chat with their neighbors in the record industry). Yesterday, we covered the buzz that Where the Wild Things Are is generating with their pop-up shop. Today, we’ll give you the [...]

We’re plenty familiar with Pop-Up Retail around these parts, having done a bit of it ourselves. From fashion houses to mass merchants, we’ve seen a wide range of marketers successfully implement this tactic to launch a new product, stir up some buzz, or just to create a venue for items that might not fit with [...]

It’s Friday. We need some entertainment. And we need it quick.
How about a movie trailer? Yes, we’re horribly biased in favor of the Coen Bros. around these parts, but this trailer is phenomenal regardless, simply because of its rhythm. Even with today’s widespread prevalence of remixes/mashups/etc., I can’t say I’ve seen another trailer quite [...]

Where does creativity come from? Can creative people flourish within “the system?” Just how big can we make that logo?
Art & Copy, opening this week, seeks to explore those questions and more. Sitting down with the luminaries from advertising’s heyday(s), director Doug Pray unearths the stories behind our industry’s greatest hits. From the looks of [...]