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There’s a new movie service that’s getting some buzz. Meet Tugg. It’s part movie on demand. Part Groupon. Part local promotion. And a whole lot of social fun. They’re still in the beta phase, but have some potential to catch … Continue reading
It’s Friday. Let’s not get complicated here, but we can still try to learn a thing or two. My topic of choice—the spokesperson. You gotta love how the typical spokesperson has evolved over the years. Even the word has evolved … Continue reading
Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading
Following up on Monday’s clever YouTube tweak, we wanted to pass along a couple of other tricks and treats we’ve recently seen around the web. The first is an iPad ad for the USA Network’s show “White Collar,” which is … Continue reading
Since it’s Friday, and since we just filled your head with a TON of content in our 2011 Trends Smartshot webinar, we’ll stick with the shiny stuff for now. Enjoy the video above, which equips skateboarders with the tools to … Continue reading
D’oh! Apologies for the lag on updates over the past couple of days. We’re in the trenches with our 2011 trends in preparation for some client presentations, so we’re admittedly a bit short on time. So, it’s only appropriate that … Continue reading
Welcome back, friends of The Awesome Blog! Hope you’re as rested and refreshed as we are, because we’ve got a big year ahead of us. But, since you’re probably easing yourself back into the swing of things, we’ll go light … Continue reading
Oof. Post-holiday party, it’s probably not the right day to continue our in-depth discussion about location-based services and shopper marketing applications. Nah, it’s the kind of day where we need something a little more lighthearted. Like, say, a retelling of … Continue reading
When we’ve talked about telling the “story” of your brand, we’ve often found that online video provides a compelling medium for doing so, even if the topic isn’t inherently sexy. Case in point: consider the juxtaposition of these two videos … Continue reading
For a while, auto companies were easy targets for ad critics, since every ad drew from the same stable of cliches: a car racing along a winding hillside road, with the announcer’s silky-smooth voice ticking off various features and accolades. … Continue reading