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Category Archives: Gaming
Augmenting Your Wrists, Trips, and Krakens
As marketers continue to find practical applications for augmented reality, we continue to send them your way. In the first video on the right, Swiss watch brand Tissot demos an AR application that lets you see how 28 of their … Continue reading
Not Such Small Change
Not so long ago, we touched upon the idea (in posts here and here) that cause marketing efforts are heading in both bigger and smaller directions. Each tactic has its strengths: the big stuff grabs headlines and can drastically impact … Continue reading
Play Catch. Eat for Free.
I know we’ve been talking a lot about bringing gaming into everyday life, but we didn’t mean it so literally. Still, we can’t help but smile at this simple campaign from McDonald’s (in Sweden). Digital billboards show a steady stream … Continue reading
Drive Slow, Win Big
In our discussions about inserting gaming into everyday life, we’ve spent a good chunk of time discussing Volkswagen’s “Fun Theory” campaign. That effort included a user-generated component, where folks could suggest tasks that would be improved through gaming mechanisms. The … Continue reading
Sometimes, Reality Needs a Little Augmentation
While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the … Continue reading
SXSW Dispatch, The Recap
In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and … Continue reading
SXSW Dispatch, Part 9: “This Year’s Twitter”
So, we’ve covered mobile. We’ve encouraged gaming. We reminded you about online video. We’ve emphasized location. What if there was some place on the internet where all of these tech trends might converge? A single touchpoint to rule them all? … Continue reading
SXSW Dispatch, Part 5: How App-Makers Feel About “After the App”
Second verse, same as the first. While we’ve already given you the big picture on the mobile space, we also sat in on a number of panels with smartphone app-makers, who certainly have a vested interest in encouraging brands to … Continue reading
SXSW Dispatch, Part 4: Playing Around at SXSW
Some people go to SXSW to learn. Some people go to SXSW to play. And some people go SXSW to learn about play. We fit squarely into the last category, (no really, we got the Panel Nerd badge on foursquare … Continue reading
Where the Mob Meets the Farm
If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, … Continue reading