As marketers continue to find practical applications for augmented reality, we continue to send them your way. In the first video on the right, Swiss watch brand Tissot demos an AR application that lets you see how 28 of their watches look on your own wrist. After all, it’s not like you’re really buying these [...]

Not so long ago, we touched upon the idea (in posts here and here) that cause marketing efforts are heading in both bigger and smaller directions. Each tactic has its strengths: the big stuff grabs headlines and can drastically impact a particular cause, but the small stuff can be less daunting for consumers and more [...]

I know we’ve been talking a lot about bringing gaming into everyday life, but we didn’t mean it so literally. Still, we can’t help but smile at this simple campaign from McDonald’s (in Sweden). Digital billboards show a steady stream of virtual objects, including an occasional item from the McDonald’s menu. Any passersby who snap [...]

In our discussions about inserting gaming into everyday life, we’ve spent a good chunk of time discussing Volkswagen’s “Fun Theory” campaign. That effort included a user-generated component, where folks could suggest tasks that would be improved through gaming mechanisms. The video to the right was the winning submission, and asked: Can we get more people [...]

While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the right time to officially add an Augmented Reality category to the Technology menu above.) As [...]

In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and apps are changing the physical way we interact with our phones. Can we still even [...]

So, we’ve covered mobile. We’ve encouraged gaming. We reminded you about online video. We’ve emphasized location. What if there was some place on the internet where all of these tech trends might converge? A single touchpoint to rule them all? Oh, it’s social networking? How anticlimactic. While some attendees are still whining about the lack [...]

Second verse, same as the first. While we’ve already given you the big picture on the mobile space, we also sat in on a number of panels with smartphone app-makers, who certainly have a vested interest in encouraging brands to create more new apps. So, what was their verdict on our After the App trend, [...]

Some people go to SXSW to learn. Some people go to SXSW to play. And some people go SXSW to learn about play. We fit squarely into the last category, (no really, we got the Panel Nerd badge on foursquare to prove it!) but this shouldn’t come as much of a surprise to regular readers. [...]

If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, they’ll obviously want to know which casual gaming is the right match for them. This [...]