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Category Archives: Gaming
“Like” On Location
In the six months since we first covered Facebook’s social plugins and instant personalization features, over two million sites have implemented these services. It’s safe to say that Facebook’s little experiment is going well. But while the Like button has … Continue reading
Invisible Pop-Ups & Augmented Windows
It’s been a while since we checked in on augmented reality, the technology which overlays virtual items on views of the real world. What started as a gimmicky look into the future has developed into an increasingly practical tool for … Continue reading
A Little Teamwork, A Lot of Savings
There are plenty of marketing lessons to be learned from the explosive success of Groupon. The fact that a Groupon only kicks in after a certain number of buyers commit definitely creates a bit of urgency, but also highlights the … Continue reading
Test Driving A New Tactic
For a while, auto companies were easy targets for ad critics, since every ad drew from the same stable of cliches: a car racing along a winding hillside road, with the announcer’s silky-smooth voice ticking off various features and accolades. … Continue reading
Rise of the Machines
Since we mentioned vending machines in our latest Potty Posting, it struck us as a good time to catch up on what’s pending in the world of vending. Believe it or not, it’s quite the happening place to be. Part … Continue reading
POTTY POSTING – Set the Ex-Sample
No trick-or-treating required; we’ve got some sweet candy for your brain, in the form of our latest Potty Posting! Following up on our most recent Smartshot, in which we tackled the best practices for world-rocking sampling, this Posting presents you … Continue reading
Slam, Let the Droids Be Toys!
“Technology is awesome. Learning about it isn’t.” That’s a simple idea, isn’t it? And leave it to Google to solve this with a brilliant activation, just the way we like ‘em here at Upshot. The newly-launched Demo Slam encourages users … Continue reading
Check Out Who’s Checked-In
In the Year of Location, things sure do change quickly. So, we’re not all that surprised to see a lot of noteworthy foursquare campaigns coming out since our last update. And why not start with the biggest, brightest, and presumably … Continue reading
Billboards that Party Harder than You Do
You know the drill by now. We kicked off our 10 Trends for 2010. We told you that Immersive Sensory Experiences were being delivered across all forms of media, and that your marketing would have to indulge consumers’ senses to … Continue reading
Betting On (and Against) Online Videos
Since we’ve been adamant about the often-neglected marketing potential of online videos (both the streaming and pre-recorded kinds), we’re glad to see marketers pushing the limits of what this medium can offer. We’re also glad (and a bit shocked) that … Continue reading