If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, they’ll obviously want to know which casual gaming is the right match for them.
This article [...]

A quick programming note: We will be covering the upcoming SXSW Interactive Festival via Upshot’s Twitter profile. Please follow @upshot_agency to get up-to-the-minute updates from Austin!
A couple lingering points from our Here and Now (with Foursquare) Potty Posting, before we get back to your regularly scheduled awesomeness.
One caveat that we didn’t get to in the [...]

With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived.
Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of Foursquare and other location-based social networks, we’ve compiled a whole slew of marketing applications below. (We’ll [...]

We’ve got a new Potty Posting available for your reading pleasure! We take a look at location-based social networks like Foursquare and suss out whether there are fruitful marketing opportunities.
Spoiler alert: there are.
Click here for the full-color PDF, and please feel free to share with clients!
Or, if you’d prefer the text only version, continue reading [...]

Wait, we’re talking about online gaming?
Oh, we thought this was going somewhere else.
Well then, how about a follow up on couple of relevant Potty Postings from a few months ago? We had touched upon the popularity of online gaming among women, and a recent study from Q Interactive and Engage Expo provides us with some [...]

As we’ve mentioned in our discussions of Immersive Sensory Experiences, the increasing prevalence of engaging technologies has driven consumers’ expectations through the roof.  No longer confined to early adopters, it’s the everyday consumer who now expects evermore immersive experiences from all forms of media.
While Steve Jobs can’t take all the credit for this trend, we’d [...]

Ok people. We know January’s habitually a month of soon-to-be-abandoned hopes for shedding the extra baggage you brought home over the holidays.
But, did we miss the memo on the public workout fad?
First, Gap announces that they’re temporarily dedicating their NYC concept store to workout attire, and partnered with Crunch gym to bring in trainers for [...]

… perhaps you should focus on remembering the last couple of seconds. Play Upshot’s Holiday Memories here!
Since most Upshotters enthusiastically embraced last night’s holiday party, we’ll assume that everyone’s a step slow this morning. If playing games is too strenuous for your head right now, sit back and enjoy the Guitar Hero-enhanced Christmas light [...]

It’s been a while since we’ve taken a gander at Alternate Reality Gaming (a.k.a. ARGs), but it looks like there’s a big one getting underway to promote the upcoming release of Iron Man 2.
For those who don’t remember, alternate reality gaming (not to be confused with augmented reality) essentially overlays a (social) fantasy game on [...]

In our recent discussion about inserting games into everyday tasks, we called out Volkswagen’s “Piano Stairs” experiment as a simple illustration of this idea. Turns out, VW wasn’t done with the fun and games just yet.
Over at thefuntheory.com (thanks to Kristin Connolly for the tip!), VW’s building a collection of similar experiments, including the recycling [...]